Are you a marketing specialist? Ever have a tough time justifying that your marketing methods are actually working to your boss or CEO? Thanks to HubSpot, here’s an article that just might come in handy for you. Hit the link below to find out which key marketing metrics matter to your boss.

The 6 Key Marketing Metrics Your CEO Actually Cares About

Now let’s recap the six metrics.

  1. Customer Acquisition Cost (CAC)
  2. Marketing Percentage of Customer Acquisition Cost (M%-CAC)
  3. Ratio of Customer Lifetime Value to CAC (LTV:CAC)
  4. Time to Payback CAC
  5. Marketing-Originated Customer Percentage
  6. Marketing Influenced Customer Percentage

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