Word-of-mouth advertising is quite possibly the best advertising you can have. Why? Sadly, it’s because it doesn’t come from you or your company. Word-of-mouth advertising is so trustworthy because it doesn’t come from someone that wants the customer’s money. It’s coming from their friends and family.
Don’t take my word for it. According to a Nielsen report, which you can read here, 84% of consumers say that they trust recommendations from family, colleagues, and friends about products and services.
Managing word-of-mouth advertising is essential for any business. For that reason, I’ve written about it plenty in the past. Here’s an article I wrote for the restaurant industry, detailing the value of word-of-mouth marketing in restaurants. There’s a lot of useful information in there that’s applicable to any industry. Check it out.
With that said, as you may have noticed from the article’s title, we’re not just talking about any form of word-of-mouth. Today, we’re talking about digital word-of-mouth advertising. Let’s look at how you can harness it.
A common misconception among marketers is that the numerosity of their social media follower bases equates to having good word-of-mouth on the digital level. This couldn’t be further from the truth.
Effective word-of-mouth advertising doesn’t just stem from numbers. It stems from having a quality level of engagement. Having a lot of followers is awesome. There’s no argument there. However, having a smaller, more engaged, group of followers, can be more beneficial than a larger group.
Fortunately for you (and your business), the digital landscape makes it easier than ever to engage with your customers. Whether through social media, SMS, or email, there’s never been more ways to interact with your customers.
In order to get people to digitally recommend your business to their peers, you’ll first need to understanding why they do so in the first place.
Psychologically speaking, it’s very similar to why most people post anything on social media in the first place. People have an extremely innate desire to share their experiences, and subsequently be recognized for those experiences. It’s why everyone loves it when they get a ton of likes on their posts. In their minds, that number of likes is a validation.
Promoting the digital experience is how you’ll get people to talk about your brand on various digital platforms. Whether it’s via a special hashtag, a social media contest you’re running, or something else entirely, there’s a massive litany of ways to get customers discussing your business digitally.
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Discover your core demographics with your new in-store HotSpot. We’ll hook you up with fully developed customer profiles for every single customer that connects to your WiFi, letting you examine their Likes, Interests, and more. Promoting word-of-mouth for your business becomes that much easier when you’re that much more in tune with your audience. Check out the rest of our website to learn more about CoGoBuzz!
Have any digital word-of-mouth tips? Sound off in the comments!