Regardless of what company, business, or industry that you’re operating in, good writing skills are an incredibly important factor in legitimizing yourself to your customers and business prospects. The following HubSpot article provides an excellent breakdown of the 17 worst sales email writing mistakes that you can make.
An important note – while these mistakes were written on the topic of sales mistakes, they’re actually very applicable towards any form of writing promotion. Check the article out!
For review, here’s all 17 sales email writing mistakes.
- Misspelling words
- Misusing “your” and “you’re”
- Repeating words
- Misspelling your prospect’s name or company
- Misspelling your own company’s name
- Mistyping your phone number
- Fumbling the date
- Not using paragraphs
- Using inline lists instead of bullet points
- Failing to format
- Including too much information
- Burying your ask
- Not including an ask
- Asking too much
- Including broken links
- Being vague
- Copying and pasting
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