Whether or not your business’s audience is primarily made up of baby boomers, they’re an essential generation to take into account with your marketing efforts. They’re a massive generation, and they’re far savvier than many give them credit for. Get started with these 7 tips for marketing your content to baby boomers, courtesy of Entrepreneur.

7 Tips for Marketing Your Content to Baby Boomers (And Why You Should)

And here’s all 7 tips for your viewing pleasure.

  1. Use proper formatting.
  2. Avoid abbreviations.
  3. Come up with catchy headlines.
  4. Facebook versus Instagram.
  5. Don’t make them feel old.
  6. Create more blog posts and videos.
  7. Make clear promises.

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