Whether or not your business’s audience is primarily made up of baby boomers, they’re an essential generation to take into account with your marketing efforts. They’re a massive generation, and they’re far savvier than many give them credit for. Get started with these 7 tips for marketing your content to baby boomers, courtesy of Entrepreneur.
And here’s all 7 tips for your viewing pleasure.
- Use proper formatting.
- Avoid abbreviations.
- Come up with catchy headlines.
- Facebook versus Instagram.
- Don’t make them feel old.
- Create more blog posts and videos.
- Make clear promises.
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