The first day of spring is just around the corner – March 20th to be precise. While that’s still a few weeks away, it’s never too early to start preparing yourself for your big spring marketing campaign.

Need a little help getting started? No problem. Here’s a few quick ideas to help get you on the road to success this spring.

Spring Cleaning Sale

Try having a big Spring Clean-out sale to get customers into the store. Have some excess inventory you need to clear out? This is the perfect way to highlight what you’d normally be shelving in the clearance section. Instead of letting those items sit there for months on end, place the spotlight on them for a limited time.

Spring Holidays

Every holiday is worth considering when it comes to your marketing agenda. Here’s three big ones to consider.

  • Easter – One of the most Eggcelent holidays for marketing purposes. Have an in-store Easter egg hunt to get some family foot traffic into your store. If your store isn’t quite big enough for a full-on hunt, you can always sponsor one that’s off the premises.
  • Mother’s Day – Everyone who has a mom in their life is probably going to need a gift come Mother’s Day. That’s where you come in. This is the time to promote your most motherly items.
  • Cinco De Mayo – People love to party on Cinco De Mayo. Why not liven up your store’s atmosphere and run a festive sale on the big day?

Note: Don’t forget St. Patrick’s Day too on March 17th! While not technically a spring holiday, it’s only three days off.

March Madness

The annual NCAA college basketball tournament is such an easy event to capitalize on in your marketing efforts.

The entire concept is practically built for a social media contest. Everyone is already filling out a bracket (or two). Hold a contest asking which of your followers can come up with the best bracket. Make sure you incentivize them to participate with a prize on the line (perhaps a gift card). Advertise your contest in-store and you’ll surely see an increase in social media followers.

Promote With CoGoBuzz

Whether you’re holding an event, running a social media contest, or promoting your store’s next big sale – CoGoBuzz is the key to all of your promotions this spring. Our state-of-the-art marketing service digitally promotes your business both in-store and out, leveraging advanced WiFi, SMS, and Email marketing solutions.

With in-store WiFi, CoGoBuzz displays an interactive landing page on your customers’ mobile devices, letting you show off your spring sales, events, and more! With SMS, you can enroll customers in digital loyalty programs, and let them know about all of your new spring promotions with just a simple text message. On top of that, we’ll even automatically produce fully realized customer profiles for every customer that login in to your HotSpot. Check out the rest of our site to learn more about CoGoBuzz!

How does your business capitalize on spring marketing? Let us know in the comments! 

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