Like poke in years prior, ramen is another Japanese dish that has begun to see a rise in popularity. Could it be the next big trend in fast casual dining? At the link below, head over to QSR Magazine for the full scoop.
To recap, here’s a few of the article’s big points.
- According to Mintel, in the United States, it’s more likely that consumers will eat Japanese food out rather than in their own homes.
- According to Datassential, ramen has a much more significant appeal consumers under 35. While ramen’s overall menu presence across the board is still low, it’s gone up 49% in four years.
- Ramen’s potential lies within its name recognition, thanks to popular instant-noodles. However, that name recognition carries a stigma. High-quality, well-prepared Japanese ramen is anything but inexpensive or instant.
- Ramen’s first popularity wave within the U.S. took place in primarily full-service restaurants. In Japan, this is quite the opposite. Ramen is limited-service.
- Although ramen carries a higher price than traditional quick service food, demand is rising.
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