How To Define Your Business’s Competitive Edge

How To Define Your Business’s Competitive Edge

Every time that a customer decides between two businesses, a number of factors run through their mind, including price, location, and the product/service rendered. But it’s not always these more obvious factors that end up determining their final decision. A...
10 Birthday Marketing Tips

10 Birthday Marketing Tips

For the individual, birthdays come once a year. For businesses, birthdays are a constant. Every single day, one of your potential customer’s is celebrating a birthday. There’s a lot of marketing potential in there! Birthday marketing is one of the oldest tricks in the...
How To Craft The Perfect Email Newsletter

How To Craft The Perfect Email Newsletter

Email newsletters are hard to get right. Many businesses look at them with the “everything but the kitchen sink” mentality, pouring way too much into them. The most effective newsletters aren’t like that however. The best ones are tight, focused, and encourage the...
7 Tips To Create a More Engaged Audience

7 Tips To Create a More Engaged Audience

What separates an engaged customer from a normal customer? Well, a normal customer probably does business with you out of necessity when they need something. They might have positive feelings toward your brand too. But they’re not necessarily engaged with your brand....
6 Quick Tips For Fall Marketing

6 Quick Tips For Fall Marketing

Fall is nearly here, and it’s absolutely replete with marketing opportunities that your business can capitalize on. From holidays to football, there really is no shortage of opportunities. Is your business ready for fall? Here’s six quick tips to get you going....
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