• Every time that a customer decides between two businesses, a number of factors run through their mind, including price, location, and the product/service rendered. But it’s not always these more obvious factors that end up determining their final decision. A business’s competitive edge can be the sum of many things. Picture this example. You’re presented […]
  • What makes a restaurant successful? Walking into any given establishment, it might not be immediately clear. Every successful restaurant has different, unique reasons for doing well. At the same time, there’s plenty of shared traits. Here’s eleven qualities that can be found in successful restaurants. Great food. (Duh) Better service. Almost as important as having […]
  • The LTO (limited-time offer), as highlighted by QSR Magazine, is the fast-casual version of restaurant specials. Like specials, they can be used to entice customers to swing by for a bite, just because they don’t want to miss out. Of course, half of running a successful LTO or special is actually getting the word out […]
  • For the individual, birthdays come once a year. For businesses, birthdays are a constant. Every single day, one of your potential customer’s is celebrating a birthday. There’s a lot of marketing potential in there! Birthday marketing is one of the oldest tricks in the book. There are tons of ways your business can leverage customer […]
  • An excited fan base is great for business. Plain and simple. When your base is excited about something, not only are they more keen to come in for a bite to eat, they’re more likely to start talking about your restaurant to their friends. When they’re excited about something, they actively want to talk about […]
  • The more customers talk about your restaurant, the better. Word-of-mouth is one (if not) the best ways to promote your brand. Want to promote word-of-mouth automatically? Get started with CoGoBuzz, our amazing digital marketing service. Affordable and intuitive, our service leverages advanced WiFi, SMS, and Email solutions in order to better engage your customers. We […]
  • Loyalty programs are awesome. They’re one of the most proven methods for incentivizing repeat visits and getting customers to spend more. Did you know that loyalty program members spend 37% more than standard consumers? (According to Bond). Not bad! Whether you’re updating an old program or building a new one from scratch, here’s seven tips […]
  • Email newsletters are hard to get right. Many businesses look at them with the “everything but the kitchen sink” mentality, pouring way too much into them. The most effective newsletters aren’t like that however. The best ones are tight, focused, and encourage the customer to take an action. When done correctly, newsletters are an excellent […]
  • Marketing is how you stand apart from the competition. It’s what shows off why your business is special. It’s how you attract more customers and grow to new heights. Ready to take your marketing to the next level? With CoGoBuzz, our state-of-the art service, we’ll empower your business’s marketing with advanced WiFi, SMS, and Email […]
  • What separates an engaged customer from a normal customer? Well, a normal customer probably does business with you out of necessity when they need something. They might have positive feelings toward your brand too. But they’re not necessarily engaged with your brand. An engaged customer is involved with your business and brand on a much […]
  • You might have the best menu in the entire world (or at the very least, in town). But even your most consistent customers will get tired of eating the same food over and over. At the very least, they’ll wish there was something new to sink their teeth into. It’s always nice to have some […]
  • Marketing. It’s what differentiates some of the most successful restaurants from the rest of the pack. Those that truly succeed at marketing stand much more to gain than their competitors. With CoGoBuzz, our state-of-the-art service, we’ll enhance your marketing tenfold with incredible digital solutions. Via the power of advanced WiFi, SMS, and Email, our service […]