Want to make your life infinitely easier? Try marketing automation.

While automation doesn’t do everything for you, it comes pretty darn close. With a proper automation service at your disposal, you’ll have the tools you need to deliver trackable results and refined personalization. You’ll eliminate nonessential tasks, and maximize your productivity. And best of all, you’ll be able to schedule entire marketing campaigns weeks (and months) in advance.

Let’s take a look at four reasons why you need marketing automation in your life.

Track Your Results

What do your clients want the most? Results.

The beauty of certain marketing automation services is that they provide you with trackable metrics that prove that your methods are effective. Take our service, CoGoBox for instance. With it, guests log in to the business’s HotSpot via Facebook, Email Address or Phone Number. From there, a full customer profile is developed. You can see who’s coming to the business, and how often.

Once logged in, their profile information is stored and automatically sent to your favorite Marketing List, such as HubSpot, MailChimp, and Constant Contact – making your job even easier.

Maximize Productivity

Marketing Automation gives you more time and freedom to focus on building your business and brand. It takes you away from the minutia of rudimentary tasks, letting you focus on the big picture.

Not only that, but marketing automation is the easiest way to stay consistent with whatever audience that you’re curating to. Having your marketing automated is the best assurance you’ll need to boost your productivity.

Refine Personalization

It may seem somewhat paradoxical, but automation can actively make your marketing even more personal than it would have been otherwise. For example, with CoGoBox, customers will get automatic text messages when they exhibit specific predefined behavior.

If the customer hasn’t been back for two weeks, they might receive a text message with a special deal offer, reminding them to return. When the customer returns to the business, they can then receive a special “Welcome Back” message.

Advance Scheduling

The beauty of automating your marketing is that everything can be handled in advance. Want to develop an entire marketing campaign that’ll rollout over the course of several months? No problem.

With our SMS solution, CoGoText, you can schedule messages to go out as far ahead of time as you’d like. You can even segment and customize what messages go to whom, and when. You can even automate birthday messages!

Have you ever tried marketing automation? How’d it go? Let us know in the comments!