Are you a marketing specialist? Ever have a tough time justifying that your marketing methods are actually working to your boss or CEO? Thanks to HubSpot, here’s an article that just might come in handy for you. Hit the link below to find out which key marketing metrics matter to your boss.
Now let’s recap the six metrics.
- Customer Acquisition Cost (CAC)
- Marketing Percentage of Customer Acquisition Cost (M%-CAC)
- Ratio of Customer Lifetime Value to CAC (LTV:CAC)
- Time to Payback CAC
- Marketing-Originated Customer Percentage
- Marketing Influenced Customer Percentage
Measure Results With CoGoBuzz
If you really want to make getting results easy, CoGoBuzz is the digital marketing service that you’re looking for. With CoGoBuzz, we use state-of-the-art WiFi, SMS, and Email solutions to track, engage, and automate marketing with customers. Guests start by logging in to your business’s HotSpot via Facebook, Email Address or Phone Number. We develop a full customer profile, and allow you to see who’s coming to the business, and how often. Our service automatically gets Facebook followers, loyalty program enrollments, and more! Check out the rest of our website to learn more.