Who are your customers? It’s not as easy a question to answer as it appears. Your snap judgement might be to say “well, my customers are everyone that purchases goods/services from my business.” Of course, we all know it’s not that simple. Everyone that does bring you business would be technically considered a “customer,” but for the purpose of marketing, sales, and fostering long-term growth for your business, you need to discover and identify the ideal customer.
There’s a big difference between the standard customer and the ideal customer. Someone who is a standard customer often does business with you out of necessity, and only on a single (or extremely infrequent) occasion. For example, someone that goes to Walmart instead of Target, because not only is the item they need out of stock, Target is also currently closed.
Your ideal customer is someone who will buy from you, like it, and do it repeatedly. These are the people that you want to cater your marketing towards, because these are the ones that make up the bulk of your business. An ideal customer for Walmart is more likely to be someone that places value on their lower prices or their extended hours.
There are many ways to get in touch with who your ideal customer is. In fact, there’s a good chance you already have an idea of what they’re like. But you can always dig deeper.
Let’s examine how you can digitally discover your ideal customers through the lens of CoGoBuzz. With CoGoBuzz, our state-of-the-art digital marketing service, we’ve devised an effective, easy way to discover your customers. Utilizing WiFi, SMS, and Email solutions, our service gives you a direct connection to the mobile devices that your customers use the most.
When it comes to discovering your ideal customers, WiFi can actually become one of your greatest assets. And all it takes is a one-time login through Facebook, Email, or phone number.
When customers login to your HotSpot via CoGoBuzz, we reveal the data behind your most frequent and active customers by producing a full customer profile. This makes painting a picture of what your ideal customer looks like that much easier. We even link you up with your customers’ social media, so that you can look at their Likes, Interests, and more.
Engaging with your best customers is a lot less complicated when it’s simplified down to a text message. That’s exactly what CoGoBuzz does.
Discover your customers by running contests, polls, automated messages, and more. Take advantage of a fully digital loyalty program to incentivize your most ideal customers to keep coming back to you for business. When you’re leveraging SMS, you’ll never have to worry about how to communicate with your customers.
Because CoGoBuzz automatically sets you up with the most important data behind your ideal customers, our service sets the bar for empowering your Email marketing. Every single one of your customer profiles is integrated with your favorite marketing list, such as HubSpot, MailChimp, and Constant Contact. You’ll be able to segment your audiences, and promote directly to your best customers!
Want to learn more about what CoGoBuzz can do for you? Check out the rest of our website!
How do you get in touch with your ideal customers? Sound off in the comments!