When it comes to Super Bowl Sunday, there’s no shortage of ways to make money for restaurants. Whether you’re airing the game in-restaurant, or making a big push for takeout and catering sales, you don’t want to miss out.
And no, your restaurant doesn’t even have to be a sports bar. You don’t even need TVs to air the game on. With the right marketing, there’s no reason why you can’t get in on that sweet Super Bowl Sunday revenue.
The Super Bowl is the most-viewed television event of the entire year. According to Nielsen, the most recent game (Super Bowl LI) was viewed by an estimated 111.3 million people. Not only that, out of all the U.S. homes with televisions, 70% had the game on.
And you better believe those people are eating. Super Bowl Sunday is the second largest food consumption day (after Thanksgiving), according to the U.S. Department of Agriculture.
Let’s run through some Super Bowl marketing tips for sports bars and non-sports bars.
For Sports Bars
Your prime objective for Super Bowl Sunday is fighting off the competition. If you’re in an area with a lot of sports bars, then the degree of your success will be measured off of the value and incentive you provide. Here’s what you should do.
- In order to beat the competition, you’re going to need not just the best deals, but the most creative ones.
- Stock up on food, and offer bigger portions than usual. You’ll need to accommodate large parties, and even bigger takeout orders.
- It’s not just a standard night at the bar. Promote it like your restaurant is having a party. Make it an event.
For Non-Sports Bars
Just because your restaurant doesn’t have anything to do with sports, doesn’t mean that you’re fighting an uphill battle. According to a 2015 report from the National Restaurant Association, 48 million Americans were estimated to order takeout or delivery from a restaurant during the game. There’s plenty of opportunity to go around. Let’s run through a few tips.
- Like I said, takeout and delivery are huge. Double down on them, especially if you don’t have many TVs in-store.
- Focus on promoting finger food. Wings, pizza, chicken tenders, chips and dip, etc. If you have any of these foods on your menu, that’s what you want to push.
- Create awareness ahead of time so that customers know to come to you. Sending your loyalty club members an exclusive football-themed offer for takeout is one good way to get the ball rolling.
CoGoBuzz Works For Everyone
When you’re using CoGoBuzz, it doesn’t matter what kind of restaurant you run – you’re guaranteed success. Digitally promoting your restaurant’s big deals, events, or takeout and caterings options is completely effortless with our state-of-the-art marketing service. Our service promotes your restaurant both in-store and out, leveraging advanced WiFi, SMS, and Email solutions.
Through WiFi, CoGoBuzz displays an interactive landing page on your customers’ mobile devices, letting you show off your menus, promotions, deals, and more! Via SMS, you can engage with customers through digital loyalty programs, allowing you to instantly promote all of your gameday plans with just a simple text message. CoGoBuzz even automatically produces fully realized customer profiles, and integrates them with your favorite marketing list! Check out the rest of our website to learn more!
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What’s your restaurant doing for the big game? Sound off in the comments!