Email is such a personal form of communication. When it comes to email marketing, if it’s not handled with the correct care, it can backfire completely.

Here’s six keys to email marketing success, courtesy of Entrepreneur! Click the link below for the full article.

6 Keys to Email Marketing Success

  1. A “From” Field That Shows You’re a Real Person
  2. A Provocative Subject Line
  3. Everybody Loves a Good Story
  4. People Can’t Forget You When They Hear from You Often
  5. If You Violate the Expectation of Relevance, You Damage Your List
  6. The Human Touch Sells

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Now that you’ve brushed up on your email tactics, it’s time to start building your business’s email list!

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