Even if customers already like or love your brand, working on your overall image a bit is always a great idea. The way people perceive your brand can have a big impact on whether or not they’ll decide to shop with you. According to the Harvard Business Review, 64% of consumers have a relationship with brands as a result of shared values.
Want to start improving your brand’s image? Here’s three easy ways to do it.
“10 percent of your purchase goes to charity!” Who wouldn’t feel good about their purchase knowing that?
Collaborating with a charity can have a positive effect on both your image and sales. Customers will appreciate that you’re giving up a percentage of profit for a good cause. This looks good for your brand. But they’ll also have that extra little impulse to go through with their purchase – if they know their money is going to a good cause.
Being eco-friendly is a big plus for a lot of people. Even if you’re just highlighting ways that your business tries to be sustainable, it’s still worth noting. Customers are more aware of how their decisions impact the environment than ever. A study conducted by Cone Communications indicated that 71% of Americans consider the environment when they shop. That’s a pretty big majority!
Here’s a few ways you can make your business more sustainable.
- Carrying recycled products.
- Try using energy-efficient LED or CFL light bulbs.
- Ditch plastic bags.
When all else fails, doing a little community outreach will go a long way. Not only can it get you good press, but it’ll also magnify your brand to people that may have not even heard of you in the first place.
Where do you start? It’ll depend on your brand and business. For example, if you own a bookstore, maybe consider partnering with a local school by sponsoring a book drive. On the other hand, if you own a grocery store, you might want to look into donating food to the local homeless shelter. The possibilities are limitless!
Branding With CoGoBuzz
Start digitally improving your brand’s image with CoGoBuzz. With our state-of-the-art service, we make it easy to engage customers via advanced WiFi, SMS, and Email solutions. Improving your brand’s image through the digital experience becomes simple – both in-store and out. After a quick one-time login to your wireless HotSpot, customers are taken to a landing page designed specifically for your business, where you can promote your charity partnerships, sustainable practices, community outreach, and more.
On top of that, take advantage of a digital text-based loyalty program, automatic social media followers, and full profiles for every customer that connects to your WiFi! Check out the rest of our website to learn more!
What does your business do to improve its image? Sound off in the comments!