Is your loyalty program outdated? Still using hole-punch cards? Does your business have a lack of loyal customers? Do you want to learn more about your customers?
If you answered “yes” to any of those questions, then loyalty programs are still relevant to you in 2018.
Loyalty programs have an abundance of purposes that stretch far beyond simply rewarding repeat customers for their patronage. Loyalty programs, when used effectively, can drive business, help collect crucial customer data, and so much more.
Let’s take a look at four reasons loyalty programs still matter to your business.
Modern loyalty is more than a hole-punch
If hole-punches are all you picture when you think of loyalty programs, it’s time for you to reevaluate what a modern loyalty program could mean for your business.
For the purpose of this article, we’ll be taking a look at our solution to modern loyalty, CoGoBuzz. Our affordable service redefines your loyalty program at the digital level by making it fully SMS-based. With CoGoBuzz, your loyalty program is simplified right down to a text message.
According to Bond, more than half of loyalty members (57%) want to engage with their programs through a mobile device. It’s a heck of a lot more convenient than those old hole-punch cards.
It’s easier than ever to attract new loyalty members
When you’ve got an entirely digital loyalty program, getting customers to join is as easy as getting them to log into your wireless HotSpot (which they’ll do completely by themselves).
CoGoBuzz leverages the combined efforts of WiFi, SMS, and Email solutions. Customers login through WiFi with their Facebook profile, Email, or phone number, automatically providing you with a line of communication to them. They’re then taken to a custom landing page designed specifically for your restaurant, where they’re incentivized to sign up for your digital loyalty program.
Heightened customer engagement
Modern loyalty programs allow you to engage with customers on a more personal level than ever before. With CoGoBuzz, you can use the power of texting to easily run polls or surveys, allowing you to learn more about your customers by literally just asking them!
Younger generations are still into them
Like I said before, loyalty programs aren’t going away. If anything, they’re becoming even more relevant than ever. According to IRI, 79% of Millennials and Gen X members select retailers that feature strong loyalty or discount programs. In comparison, only 74% of Baby Boomers and 66% of seniors select retailers with similar criteria. That means that the two youngest generations care more about loyalty programs than their predecessors.
Redefine Loyalty With CoGoBuzz
Digitally redefining your loyalty program with text-messaging has never been so affordable. CoGoBuzz seamlessly integrates loyalty programs into your marketing efforts. Everything is fully trackable too, so you’ll be able to check exactly how well your loyalty campaign is succeeding.
And it doesn’t stop there. CoGoBuzz comes packed with a litany of powerful features that are designed to keep your customers engaged, and constantly coming back for more. With our service, you’ll gain automatic Facebook followers, full customer profiles for every customer that logs into your HotSpot, and so much more. Check out the rest of our website to learn about CoGoBuzz’s many other awesome features.
How have loyalty programs impacted your business? Sound off in the comments!