What do you do with customer data? It’s a question every business owner should consider, reconsider, and then reconsider again. The data that you collect from your customers – contact info, demographic data, preferences, etc. – have a multitude of uses that any business should absolutely be taking advantage of.

Let’s take a look at a few ways you can collect and leverage data to improve the customer experience in your business.


First and foremost, understand that feedback is king. When it comes to creating a more refined customer experience, taking your customers’ feedback into account will never lead you astray.

Preferences and tastes change over time. That’s a universal constant. Therefore, it’s up to you to retrofit each aspect of your business to please your customers. Whether it’s in the form of sales, service, or beyond, having useful customer data can set you up in a big way to cater to new trends and customer desires.

That’s why feedback is so important. Taking advantage of even the most basic customer feedback (reviews, sales figures, feedback forms, and even just direct in-person contact with your customers) can clue you into what your business needs to be doing.


Using customer data to personalize the experience is a proven way to drive sales, and it’s also guaranteed to increase overall customer satisfaction. Customers crave personalization because it gives them a sense of control over all of the information that they’re being constantly bombarded with.

In fact, according to SalesForce, 63% of millennials and 58% of Gen X will share their personal data with companies in exchange for personalized offers and discounts. You basically get to have your cake and eat it. To read more on personalizing the customer experience, check out this blog post I wrote a few months back.

Loyalty Programs

One of the top benefits of having an effective loyalty program is the information you gain from your customers. What you do with that information can have long-lasting, positive effects on your restaurant’s future.

Let’s take CoGoBuzz for example, our powerful digital marketing service. While CoGoBuzz comes packed with an array of advanced digital solutions (more on those shortly), one of its best features is a fully digital, text-based loyalty program. You can use it to run polls, surveys, and most importantly – reward your loyal customers.

Refine the experience with CoGoBuzz

CoGoBuzz takes refining the customer experience to the next level – digitally. Taking advantage of advanced WiFi, SMS, and Email solutions, our service hooks you up with a ton of crucial customer data by directly engaging with customers on the devices that they use the most.

Leveraging your in-store WiFi, we’ll get you more Facebook followers automatically. Because customers login through WiFi with their Facebook profile, email, or phone number, we even produce fully realized customer profiles. Check out the rest of our website to learn more!

How does your business use data to better the customer experience? Sound off in the comments!