Money’s tight? No problem.

We’ve got you covered with this quick guide to affordable social media marketing. One of the biggest benefits of social media is that there’s nearly limitless ways to market your business at very little cost.

But where do you start? You’re probably already on one platform or another. Which ones should you be on for sure though? Let’s take a look.

Which platforms should your business be on?

Facebook: If your business doesn’t already have a page, go get to it. Sure, Facebook is better for some industries than others. However, Facebook is highly ubiquitous. You pretty much need to have one.

Instagram: Obviously, being primarily geared around photos, Instagram is great for highly visual businesses. Of course, Instagram has many other uses. It’s a very popular platform for photo contests.

Snapchat: Targeting younger generations (Millenials and Gen Z)? Snapchat is a great go-to platform. According to Statista, more than half of Snapchat’s users (52%) are under 25.

Twitter: Twitter is awesome when you’re working with a highly engaged audience. It’s also an excellent place for customer service or even to share deals. According to MediaBistro, over 90% of customers are seeking discounts and promos when following businesses.

Pinterest: Marketing to women? Pinterest might be for you. According to Search Engine Land, 71% of users are female. If you have a hobby-focused business, Pinterest is a good pick.

You don’t need to be on every platform. We’re not saying you need to go out and hire an entire social media department. Pick the platforms that are right for your business, and focus on engaging with your audience in the best way that you can.

What content should you share?

Now that you know where you need to be, let’s examine a few types of affordable content you can post.

  • Blogs. It takes time, and you may have to hire a writer (unless you want to go for it yourself), but blogging is a proven, effective, and affordable way to create digital content for your business.
  • Behind-the-scenes look at your business. An awesome way to humanize your brand, and show off the people that make the business run.
  • Contests. Not only do customers love contests, but they’re also easy to track if entering requires a unique hashtag.
    Exclusive deals. What customer isn’t looking for a great deal?
  • Great visual content. Seriously, nearly all of your posts should at least have an image. There are outliers of course (i.e. some Tweets, Facebook comments), but do your best to find an image. There are plenty of websites that provide free stock photography for commercial use (CC0).

Market Affordably With CoGoBuzz

With CoGoBuzz, you’ll master social media. Our state-of-the-art service gets you more followers – Automatically!

Leveraging WiFi, SMS, and Email solutions, we promote your brand directly to your customers using the devices that they use the most: their mobile phones.

Here’s how it works. After a one-time login through Facebook, Email, or phone number, customers receive Internet-access and are taken to your business’s custom landing page, where they can check out your menu, sign up for your text-based Loyalty Program, and more. From every single customer that logs in, we’ll automatically create a customer profile to aid in your marketing efforts, aiding you with valuable data to fuel your social media strategy.

And the best part? CoGoBuzz is totally affordable. To learn more about what our service can do for you, check out the rest of our website!

What social media platforms does your business use? Let us know in the comments!