Does your bar need a digital marketing upgrade? Putting a greater focus on your brand’s digital presence might be just the thing your bar needs to start reeling in more customers.

Here’s a few ways to take your bar’s digital marketing to the next level.


Make Social Media Social

Bars are social places. Therefore, your bar’s social media should follow suit. It may sound redundant, but placing an emphasis on the “social” aspect of your bar experience is an effective way to appeal to customers. For example, make social media your primary destination for promoting your bar’s events. Whether you’ve got a band playing or it’s karaoke night, you want to make your customers think “I really want to go to that.”

Social media is awesome for promoting what your bar’s going to be up to that night, all throughout the day. What are your drink specials tonight? Is there a two-for-one deal? Social media allows you to get your patrons excited and thinking about their visit to the bar.

A helpful pro-tip for social media marketing… Do your best to ensure that what you’re posting is relevant! If your content isn’t relevant, you risk losing followers. With CoGoBuzz, we’ll make sure you know exactly how to engage with your customers. Understanding what’s relevant to your customers becomes simple with our intuitive platform. Read ahead to learn more on CoGoBuzz.


Expert Digital Tips

  • Video is valuable. While video content on social media makes up only a small percentage (3%) of posts, a study from Quintly (reported on by AdWeek) found that videos draw the highest amount of engagement.
  • According to Napoleon Cat, the optimal time for an Instagram post is while your followers are eating and looking at their phones. So 9 AM for breakfast, noon for the lunch hour, and 8 PM for dinner.
  • Use social media to engage your customers, not just promote. Run the occasional poll or contest. Reply to your customers’ comments. Give your brand life!
  • Don’t underestimate email. Customers want to engage with you over email. They’re constantly looking for new deals, promotions, and just about any way to save a buck, especially when it comes to food and drink.


Redefine Digital With CoGoBuzz

Ultimately, your customers are your greatest resource. With CoGoBuzz, you’ll get the most out of your bar’s customer relationships.

With our state-of-the-art digital service, revitalizing your bar experience isn’t just easy, it’s affordable. We leverage WiFi, SMS, and Email solutions to create repeat customers automatically. One of the ways we empower your customer engagement is by hooking up your bar/restaurant with a fully digital, text-based loyalty program. Instantly remind your customers to stop by tonight for your events and promotions, all with a simple text message.

Through a one-time login to your in-store HotSpot, customers can check out your latest deals, menus, and more directly from their mobile devices. On top of that, we automatically produce a full customer profile for every customer that logs in, hooking you up with the data you need to truly connect with your best customers. To learn more about CoGoBuzz, check out the rest of our website!

What digital strategies does your bar or restaurant use? Sound off in the comments!