Did you know consumers spend a whole fifth of their day on their smartphones? According to AdWeek, consumers are spending more than five hours a day on their little devices. (That’s even higher than I thought!)
Because of this, for the modern marketer, mobile has become a platform that is impossible to ignore. Mobile is such a significant part of so many people’s lives. People do nearly everything on their smartphones and tablets. Statista claims that mobile phones generated 52.2% of all website traffic worldwide. And that number is rising. It’s up almost 2% from just last year. Imagine where it’ll be next year. The year after that. Five years from now. You can see where I’m going with this.
Mobile Marketing is proven to be one of the most effective forms of marketing. In 2018, it’s clear that it has become essential. If your business hasn’t started getting serious about mobile, it might be time to get into gear.
Let’s break down why.
- It’s extremely likely that many of your consumers’ very first impression of your business will occur on a mobile device. Whether it’s through your website, social media, or a search engine, having a mobile presence will strongly benefit your business.
- Customers expect better mobile optimization. According to Formstack, if a business’s website has poor mobile optimization, 57% of consumers won’t recommend that business. If you want customers to take you seriously, you need to work with mobile in mind. Otherwise you’ll miss out big time.
- Mobile has become a core component of social media marketing. In fact, according to VentureBeat, 54.2% of Facebook users access it exclusively via a mobile device. If you do anything at all on social media, it’s worth considering how your posts and content scale to mobile. Consider how long your posts might be. Are they attention-grabbing? Or are they just walls of text?
- Mobile is bigger for engagement than anywhere else, including TV and in-store. Google found that people today have two times more brand interactions on mobile than any other source.
Want to make Mobile Marketing easy? Here’s how.
Now that you know why you need to get in on mobile marketing, let’s show you how.
It’s not hard at all. You won’t have to go investing in expensive solutions. All it takes to succeed in the mobile marketing sphere is our powerful, state-of-the-art, and totally affordable service: CoGoBuzz.
CoGoBuzz enhances your mobile marketing through industry-leading WiFi, SMS, and Email solutions. Our service is extensively designed to target customers whether they’re in-store or out. We deliver consistent engagement, whenever and wherever.
Through WiFi, we’ll connect you with your customers via social media, getting you automatic followers. We’ll clue you into valuable customer insight, thanks to fully-realized profiles that we create for every single customer that logs into your HotSpot. CoGoBuzz hooks you up with all the valuable data you need to optimize your mobile marketing campaigns.
Check out the rest of our website to learn more about CoGoBuzz!
What has your business done to leverage mobile marketing? Let us know in the comments!