Modern loyalty programs have gone mobile.
Don’t believe me? According to Bond Brand Loyalty, 85% of loyalty members say their experience was improved by engaging with loyalty tech through their mobile phones.
With mobile loyalty, your business can engage customers on an even deeper level. With mobile devices, there’s an interactive element at play. Mobile loyalty allows you to promote with customers wherever and whenever. That’s something a hole-punch card could never do.
Here’s a few reasons to consider why mobile loyalty might just be right for your business.
Strong Millennial Loyalty
Targeting millennials? Giving mobile loyalty a shot might be a good idea because boy, do they sure love their smartphones. According to CMO Council, 87% of them keep their smartphones with them 24 hours a day. 78% spend more than 2 hours every single day on them!
Mobile is so powerful among millenials that 73% of them will actively alter plans they’ve made to visit a retailer or restaurant when receiving a promotion for a local deal or discount via their device, while away from home (according to Adroit Digital). When your business is using a text-based, mobile loyalty program (such as CoGoBuzz), you can easily incentivize your millennial customers exactly like this!
The Convenience Factor
How often do people go anywhere without their smartphones? People forget cards at home all the time, but you can always count on a customer to have their mobile device on hand. It’s easily the most convenient way to keep customers engaged with your loyalty program.
Convenience isn’t just good for you of course. It’s heavily valued by the customer as well. Loyalty programs can be a tough sell unless they’re convenient. Most people don’t want to stop and sign-up for something a program unless it’s going to take a very minimal amount of effort and time.
Full Digital Integration
Another great reason mobile is the future? Mobile devices have the functionality to seamlessly integrate across in-store WiFi solutions and out-of-store promotional efforts (i.e. SMS and Email). According to the same Bond Brand Loyalty report, 83% of loyalty members said that automatic, in-store offers improved the overall experience.
With CoGoBuzz, our state-of-the-art marketing service, that’s precisely what we’ll do for your business, and more! Let’s check out how it works.
How Mobile Loyalty Works With CoGoBuzz
Digitally redefining your loyalty program for the mobile-minded future has never been so affordable, easy, and effortless. CoGoBuzz hooks your business up with a fully-digital, text-based loyalty program
With CoGoBuzz, we’ve recognized that loyalty programs are one of the most effective ways to promote growth for your business. That’s why our service comes packed with all of the most powerful features you’ll need to keep your customers engaged, active, and spending.
It all works through the power of our industry-leading WiFi, SMS, and Email solutions. Through a quick one-time login to your in-store HotSpot, we’ll connect you with your customers, and encourage them to easily sign up for your loyalty program. To top that off, we clue you into valuable customer insight, thanks to fully-realized profiles that we create for every single customer that logs into your HotSpot.
But wait, there’s more! Check out the rest of our website to learn about CoGoBuzz’s many other awesome features.
Does your business use a mobile loyalty program? Let us know in the comments!