Fall is nearly here, and it’s absolutely replete with marketing opportunities that your business can capitalize on. From holidays to football, there really is no shortage of opportunities.

Is your business ready for fall? Here’s six quick tips to get you going.

Football season

When fall rolls around, professional and college football are just kicking off for the season. Depending on the nature of your business, you can leverage football season in a variety of ways. Whether it’s to sell merchandise like T-shirts and other apparel, or to promote football party essentials, such as grillware, food, and more, football provides plenty of options for your store to push.


Back-to-school marketing is already in full swing, so hopefully your business is already well into it’s back-to-school campaign. Of course, even if you haven’t, it’s never too late to capitalize on this annual event. One easy way to attract local students is by offering a limited-time “back-to-school” discount for returning students. Even if it’s a small percent off, it’ll be an easy way to get feet through the door.


The two big holidays to hone in on for fall are Halloween and Thanksgiving. Occupying October and November respectively, these holidays are back-to-back, especially when it comes to your marketing campaigns. Your Thanksgiving campaign should roll into effect the day right after Halloween: November 1st.

Also, a word of advice. It’s never too early to start planning Black Friday. It’ll arrive sooner than you think! Make sure your deals are prepared ahead of time.

Social media fun

Give your social media a fall makeover. Deck your business’s profile/cover photos out with red and green leaves. When Halloween and Thanksgiving eventually roll around, you can do the same thing with those holidays, featuring pumpkins and bats, and then turkeys and pilgrims. It’s easy and pretty low-effort!

Bonus tip: If you have the resources and time, you can implement some of those fall themes into your website as well.

Hold a fall sale

When all else fails, you can never go wrong with holding a big fall blowout sale. “Come see how low our prices will fall!” I mean seriously, the headlines practically write themselves!

Okay, cheesy headlines aside, a fall sale is an excellent opportunity to move any products that have any association with the season. Fall is the one time of year where you can make rakes seem like a fun purchase.

Get Digital With CoGoBuzz

Whether you’re highlighting your business’s big fall sale or promoting your fall-themed social media, CoGoBuzz is all you’ll need to succeed at marketing this fall. Leveraging state-of-the-art WiFi, SMS, and Email solutions, our incredible digital marketing service promotes your business both in-store and out.

It all starts when the customers logs into your in-store WiFi. After a quick and easy login using their phone number, email, or social media account, the customer is taken to a landing page directly in their mobile browser. This landing page is designed custom for your business. There, they can sign up for your new text-based loyalty program, check out your biggest fall deals and promotions, and more.

To learn more about CoGoBuzz, check out the rest of our website!

What does your business do for fall marketing? Let us know in the comments!