Communicating with your customers builds the foundations of your relationship. Whether you’re communicating digitally or physically, laying the groundwork for that relationship needs to be carefully cultivated.
Effective customer communication has the potential to revitalize your business in a multitude of ways. Before we dig in, let’s briefly overview point-by-point what defines a business that communicates effectively.
- They communicate directly and transparently.
- They communicate across multiple platforms (Email, social media, physical media, etc.)
- They communicate consistently. This means that there is a consistent voice, regardless of where the interaction is taking place.
- They communicate with excellent service. These businesses are quick to address when service is needed. They’ve planned for when service is necessary and know how to fix a customer complaint.
- They communicate with an understanding of the customer. These businesses understand basic customer needs, wants, issues, and concerns.
Got it? Good. Now here’s four benefits highlighting why your business should focus on improving its customer communication.
You’ll gain more loyal customers. Simply put, by communicating effectively, your business is practically guaranteed to get more customers.
More so, good communication yields more than increased customers. If you’re doing it well enough, you’ll start to improve loyalty to the brand. Communication is highly intrinsic to loyalty. It’s nearly impossible to create a loyal customer without it.
You’ll improve your brand image. One of the best ways to improve your business’s brand image is to create positive brand interactions between business and customer. These can occur anywhere – in-store, digitally, and on social media.
By focusing on your brand’s communication, and how you can improve it, your business can create a more controlled message, and therefore, a more well-constructed brand image.
You’ll create more word-of-mouth. Effective customer communications sets your business up for more positive word-of-mouth. Word-of-mouth promotion (as I frequently highlight in my posts here) is just about the best kind of promotion your business can get. Most people would rather get a recommendation from a friend than from an advertisement.
You’ll increase sales. At the end of the day, it’s the bottom line that counts. Through fostering loyalty, improving your brand image, and ultimately through providing an effective customer communication experience, you will absolutely start to see a noticeable uptick in sales.
Your brand’s presence in the customer’s mind is the path to improving sales. The more customers think about you, the more likely they are to shop with you. The more that you communicate effectively, the more they’re going to want to spend on your brand.
Communicate With CoGoBuzz
CoGoBuzz, our state-of-the-art marketing service, is designed from-the-ground-up with the intent of creating meaningful customer relationships for your business. Our service fosters loyalty, creates repeat customers, builds word-of-mouth, and provides your business with a selection of powerful ways to communicate.
Leveraging in-store WiFi, we’ll discover your business’s core demographics by producing a full customer profile for every login. Our service comes with a fully-featured, text-based loyalty program. Inform, engage, service, and reward your best customers! CoGoBuzz gets you more Facebook followers automatically, giving you an even larger digital presence to communicate through.
Check out the rest of our website to learn more about CoGoBuzz!
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How has communication benefited your business? Let us know in the comments!