Marketing Automation isn’t just a buzzword. It’s a reality.

Getting set up with marketing automation can heighten your business’s efficiency, revenue, and overall marketing potential. In 2018, there’s absolutely no reason to ignore what technology can do for you. Whether you’re running a business yourself, or you’re a marketing professional juggling multiple clients, it’s time to give marketing automation a shot.

First of all, you may be asking yourself: What is marketing automation? Don’t worry, I won’t leave you hanging! Marketing automation is entirely digitally-driven, and designed to make your life easier. Here’s the Wikipedia definition below…

“Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”

With the right service, you can streamline the entire way your business conducts marketing. Here’s five benefits that marketing automation will bring to your business.

To start with, you’ll start focusing on what’s important. Through leveraging automated marketing, you free yourself to focus beyond more mundane, time-consuming tasks. That’s the very nature of having things done automatically right? Less worry, more time.

You’ll automate in advance. Want to produce an entire marketing campaign ahead of time? With a service like CoGoBuzz, you can automate and send bulk text campaigns months in advance. Even when you’re not thinking about it, marketing automation does its job. The wheels just keep on turning. That’s the true beauty of marketing automation.

You’ll save money. It’s amazing what technology can do for us. It’s also amazing how much technology can save us. If you don’t have the money to fund a whole marketing department (or even just a specialist or two), automated marketing is the way to go. When you’ve set your business up with a capable marketing automation service, you can dynamically engage customers both in-store and out – entirely by yourself.

You can gain valuable data – without lifting a finger. If you’re using an effective marketing system (such as CoGoBuzz), you can gain incredible data about customers that’s 100% specific to your business. That’s right, I’m not talking about purchased email lists or demographic data that may or may not be relevant to your business. I’m talking about tangible data, developed on-site, and entirely based on your actual customers. It doesn’t get better than that.

You’ll impress your boss/clients. And who doesn’t want to do that? Automating your marketing makes you look more impressive. Why? You’re delivering enhanced results at only a fraction of the cost.

Automate Your Marketing With CoGoBuzz

Ready to get on board with marketing automation? Get started with CoGoBuzz, our state-of-the-art service. You’ll gain access to industry-leading WiFi, SMS, and Email solutions, designed from-the-ground-up to revolutionize your marketing.

It all starts when customers login to your in-store HotSpot via Facebook, Email Address or Phone Number. From there, we develop a full profile, giving you access to crucial customer data. Find out who’s coming to your business, and how often. We’ll then automatically store their profile information and automatically send them to your favorite Marketing List, such as HubSpot, MailChimp, and Constant Contact.

But that’s not all! With CoGoBuzz, you’ll get automatic Facebook followers, a digital text-based loyalty program, and more! Check out the rest of our website to learn more!

Have you ever tried marketing automation? Sound off in the comments! 

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