Does your marketing need some reinvigoration? It might be time to branch out into new territory.

Digital marketing is expansive and ever-changing. There are constantly new ways to digitally connect with audiences. A smart marketer is always keeping their eye on new ways to engage current (and potential) consumers.

Ready to get started? Check out these three digital marketing methods that you may not have tried just yet.

Influencer Marketing

To kick things off, let’s take a look at influencer marketing. In the past decade and a half, internet personalities have transformed into a powerful force. Even the smallest influencers can have heavily engaged audiences. With influencers, it’s all about trust. Consumers look at influencers almost in the same way they’d look at a close friend or acquaintance. That’s why influencer marketing is effective and appealing to businesses.

Don’t be misled. Influencer marketing isn’t just for big brands and businesses. Like I said, there are influencers with audiences both large and small. Many influencers operate on a purely local level. The best influencers to get involved with won’t always be the ones with the largest audiences, but with the most engaged audiences.

Here’s a few ways you can get involved with influencers.

  • Social media discussion on platforms like Instagram, Facebook, and SnapChat.
  • Podcast ad reads.
  • YouTube videos and sponsorships.
  • And more. Influencers are absolutely everywhere these days. Find the influencers in your community and start talking to them.

Don’t hesitate to reach out to influencers. So many of them are constantly looking for new ways to grow their brand and continue to do what they do. Partnering with you can easily be mutually beneficial.

Text Marketing

Another facet of digital marketing that you may not have considered is text marketing. Mobile marketing is all the rage these days, but there are so many different ways to go about doing it. You could spend a lot of money and time designing (and promoting) an app that people won’t download. Because let’s face it, home screens are cluttered enough without apps from every single business vying for your attention.

Text marketing enables you to directly engage with audiences on their mobile devices in a way that’s easily understood. Texting is second-nature to most people. It’s simple, quick, digestible communication.

With the right partner, your business can fully engage customers in a wide variety of ways. With a service like CoGoBuzz, you can intuitively communicate with customers by running contests, polls, automated messages, and more. On top of that, there’s even a fully digital, text-based loyalty program that lets you reward customers instantly.

WiFi Marketing (With CoGoBuzz)

Here’s another side of mobile marketing: WiFi. That’s right, “Free WiFi” can easily become more than just a phrase you use to get people in the door. And as it turns out? Marketing with WiFi is just as easy as it is affordable.

That’s where CoGoBuzz, our state-of-the-art digital marketing service, comes in. CoGoBuzz puts your WiFi to work, promoting your business with a custom-designed landing page, automatically developed customer profiles, an extensive text-based loyalty program, and more!

It doesn’t just stop there. Want to expand your social media? CoGoBuzz can help get you more followers automatically. Need a larger Email list? We’ll take care of that too. CoGoBuzz syncs profiles to your favorite CRM/Marketing List, such as HubSpot, MailChimp and Constant Contact.

Check out the rest of our website to learn more!

Ever tried influencer marketing? Have any digital marketing recommendations? Let us know in the comments! 

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