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Between Facebook and Twitter, it can be a challenge deciding which one your business should prioritize. Not sure which platform is right for you? Head over to HubSpot at the link below!

Twitter vs. Facebook: Which Platform Should Your Business Be On?

For your viewing convenience, here’s a quick recap of the article.

  • While 24% of US adults are on Twitter, nearly 70% are on Facebook. Twitter tends to skew younger however, but Facebook’s mass appeal remains unparalleled.
  • Twitter users are active, with about 46% accessing the platform daily.
  • Twitter is popular with news-seekers. 74% of users get their news from the platform.
  • Facebook remains a superior alternative for long-term engagement.
  • Facebook users check the app more times per day than Twitter users (8 times versus 5).
  • Twitter’s short-burst posts provide an easier way to engage distracted customers. Facebook is more in-depth.
  • For advertising purposes, both platforms boast impressive targeting mechanics. While Twitter’s advertising tends to cost more than Facebook, it also tends to have a higher CTR (click-through rate) than Facebook.

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