Your company culture is at the heart of your brand’s personality. While your company culture isn’t necessarily the same as your brand personality, the two work best when intertwined. When your culture is a reflection of your brand, and vice versa, you are effectively strengthening both.
To note, The Balance defines company culture as “the personality of a company. It defines the environment in which employees work. Company culture includes a variety of elements, including work environment, company mission, value, ethics, expectations, and goals.”
Here are three ways company culture can improve brand personality.
Align employee objectives with your brand
Your employees are an integral part of your business. They are, in a sense, the lifeblood of your customer experience. They can make-or-break a customer’s entire visit to your business. To that extent, they are a key component of both your brand personality and company culture.
To really ensure your brand personality is the best it can be, employee behavior needs to be a reflection of the brand. If the way your employees are doing their job doesn’t align with your brand’s values, then there’s going to be disconnect.
For example, let’s say your brand places an emphasis on speed. Everything is done quick. You have a fast delivery service, everything is easy to find in-store, and there’s never a line to checkout. The only problem? Your customer service didn’t get the memo. If a customer spends more than five minutes waiting to resolve an issue at the service counter, then suddenly, your brand personality has been compromised.
Give your business space a personal touch
Is your business warm and welcoming? Or does it feel boring and sterile? A core part of company culture is work environment. Unless you’re running under strict corporate guidelines, experimenting with your business space is a great way to add personality. It can introduce some much-needed atmosphere, which is great not just for customers, but for employees as well.
Here’s a few ways you can add a personal touch.
- Put in a few couches, chairs, and tables. Make the place more comfortable!
- Play inviting music that jives with your brand.
- Offer complimentary beverages (water, coffee, tea, etc.)
- Add some appealing decor. Again, make sure it fits with your brand.
Digital Branding With CoGoBuzz
With CoGoBuzz, our state-of-the-art marketing service, we’ll help build your refine your brand at the digital level. With our advanced WiFi, SMS, and Email solutions, our service packs the power to digitally show off your company culture, creating a digital footprint for your brand – both in-store and out.
With our service, you’ll get automatic social media followers, giving them the follower boost they need. Try showing off your company culture on social media! Give a behind-the-scenes look at how your culture aligns perfectly with your brand.
On top of that, CoGoBuzz comes loaded with a whole line of awesome features. Take advantage of a digital text-based loyalty program, full profiles for every customer that connects to your WiFi, and so much more! Check out the rest of our website to learn more about CoGoBuzz!
How does your business intertwine company culture and branding? Let us know in the comments!