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QSR Magazine asks the question: Is there an ideal restaurant discount? Check out the article at the link below to read how they answer.
Here’s a quick list of takeaways from the article.
- Restaurant discounts are growing in popularity. (Measured by Mirus Index)
- Discount strategy varies from expert to expert. Some argue for their use in certain situations rather than others.
- Both the average check and average discount have been trending upwards in recent years.
- The article suggests that “soften the blow” price strategy has been working, where discounts paint larger price hikes in a more positive light.
- The article presents that it may be effective to combine an increase in discounts with a price increase.
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