I can’t quite recall exactly when it happened. But I’ll always remember the moment I noticed that nearly every post I was seeing on my Facebook feed was a video.
At some point, as the years went by, social media changed. It stopped being just about text and pictures. Videos started popping up. They were novel at first, but at a certain point, they became a normal part of the experience.
And today? You can’t get away from them. In 2019, 80% of all Internet traffic (not just social media) is projected to come from video, according to Depositphotos.
Here’s why your business needs a video marketing strategy.
You’ll create more conversions. Selling a product or service is much easier when there’s some form of visual aid. Having a video on your landing page can increase conversions by 80%. (Depositphotos)
You’ll show off your product more effectively. Videos make products feel more tangible to the consumer, even when they can’t get their hands on them. 64% of customers are more likely to purchase an online product after watching a video. (Renderforest)
Your competition is using video. The vast majority of marketers (87%) are already using video in their marketing strategy. (Depositphotos) Want to be part of the 13% not on board with video? Didn’t think so.
It will improve your website’s SEO. Are you familiar with the term Dwell Time? Backlinko defines it as “how long people spend on your page when coming from a Google search.” Because Google keeps track of how long their users are spending on specific pages, that duration of time contributes to how a website will rank in future searches. Want to increase dwell time on your website? Try hosting a video. According to Time, 55% of Internet users spend less than 15 seconds on a page they’ve visited. Having just a minute-long video can significantly shake that up for your page’s odds.
A Few Useful Tips
- Use captions in your videos posted to social media. Most people tend to watch social videos without the sound on. On Facebook, 85% of videos get watched without sound. (Renderforest)
- Produce videos with mobile in mind. Last year, mobile video views reached 62% of digital video views. (Smart Insights)
- Host your videos on YouTube. It’s where most people (83% to be precise) prefer to watch videos. (HubSpot) You can always embed YouTube videos on your website.
- Keep your videos short and sweet. In a study, Wistia found that the drop off at the beginning of videos was significantly higher the longer the video was. Additionally, shorter videos had much higher engagement with the audience.
Digital Marketing With CoGoBuzz
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Leveraging advanced WiFi, SMS, and Email solutions, CoGoBuzz digitizes your brand, giving you more places to promote your video content than ever. You’ll discover and engage your audience on the devices they use most: their smartphones. With a one-time login to your in-store HotSpot, we create fully-realized profiles for every customer. We’ll even build your social media, helping you get more followers automatically.
Take advantage of an intuitive text-based loyalty program, powerful in-store engagement tools, and so much more. Check out the rest of our site to learn more!
How does your business’s video marketing plan look? Let us know in the comments!