The power of simplicity is often understated. When you’re running a business, you don’t always have the privilege of viewing things through the eyes of the customer. Your business is your life. It’s your hard work. You’ve put everything into it. You, and everyone else involved, has designed it to be the way it is meant to be.
That’s not how the customer sees it. To the customer, your business is just one among a sea of competitors. And when so much choice is involved, a complex customer experience can lead customers away.
Here are three easy ways to make the customer experience a little more simple.
Examine Your Store Layout. There are dozens of ways your store layout can affect the customer experience. I won’t spend time delving into the intricacies of how your floor plan should look. You know your store best, and different plans work for different stores and services. Instead, I’d like to offer a few tips on how store layout can be more simplified for customers.
- If your store sells different categories of products, make sure each section is labeled appropriately and visibly. If your staff is too busy to lead a customer in the right direction, this can help immensely.
- Place some of your top selling goods towards the front of the store, even if customers can still pick them out somewhere else.
- Focus on making the customer journey more convenient. Place shopping baskets in different locations around the store. Make sure the bathroom is clearly marked. Have seating if space permits. The little things can add up.
Ditch WiFi Passwords. Ever been to a business with “Free WiFi” where you had to hunt down a password? It could be on a mysterious card somewhere. Or maybe you have to ask an employee. Either way, that’s not easy or simple. If you want to get the most out of your WiFi, keep it simple for the customer, all while maintaining a secure network, there are better ways. (Like CoGoBuzz! But more on that shortly.)
Simplify Your Website. Websites can be a common a source of customer frustration. In our efforts to convey as much information as possible to customers, we sometimes tend to overcomplicate things. Even if a website you’ve slaved over looks good to you, it might not be simplified enough to catch a customer’s attention. Here’s a couple things to look at improving on your website.
- The key thing to focus on with website accessibility is discoverability. Is your website riddled with tricky menus? That might be a problem. Customers need to be able to find what they’re looking for. If the customer service link is stuffed into the bottom corner in small text, then the customer might not even bother looking around. And then you’ve lost their future business. Make sure everything is easy to find!
- Optimize your website for mobile. Even a simple website can look like a mess if it isn’t optimized for phones. Fortunately, most modern website builders do this automatically. Double-check to make sure yours is all set.
Improve The Experience With CoGoBuzz
Want to start improving the customer experience at the digital level? Do it with CoGoBuzz, our powerful digital marketing service. With advanced WiFi, SMS, and Email solutions, our service hooks you up with crucial customer data by directly engaging with customers on the devices that they use the most. Gain automatic Facebook followers, take advantage of a digital text-based loyalty program, and much more.
With CoGoBuzz, you’re making the most of your WiFi. No passwords required! Customers login just one time through WiFi with their Facebook profile, email, or phone number. We’ll produce fully realized customer profiles for every login too!
Check out the rest of our website to learn more!
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What steps has your business taken to simplify the customer experience? Sound off in the comments!