Limited time offers motivate us to act. Even if it’s a purchase we normally wouldn’t make, when something is only available for a limited period, there’s a sense of urgency that you just can’t shake.
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For a deep dive into using limited time offers, check out this awesome rundown from HubSpot at the link below.
Here’s a quick recap of the article’s main points.
- HubSpot kicks of the article by reviewing the phenomenon of loss aversion, and talking about how that’s essentially what occurs inside our brains when we are presented with a limited time offer.
- The article lists a few examples of limited time offers from popular brands. One ad highlights that Pumpkin Spiced Lattes have returned to Dunkin’ Donuts for the season. A Target ad offers a $10 gift card for pre-ordering a video game before a certain date.
- The article wraps up by give some advice on wording. HubSpot recommends adding some urgency to your offers’ wording, but not to get overly aggressive.
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