As Mother’s Day and Father’s Day approach, it’s time to get your marketing ducks in a row. Mother’s Day is just weeks away, and Father’s Day isn’t far behind. These two holidays are absolute behemoths when it comes to the amount of money people are spending. Whatever your business is selling, you’re definitely going to want a piece of both holidays.
Today, we’re going to breakdown what to know about the two holidays, and then look at a few tips. Let’s dive in.
Mother’s Day
This year, Mother’s Day will be on Sunday, May 12, giving you just a few weeks to prepare if you haven’t started planning yet. Here are some quick facts.
- If you’re deciding how to divide your marketing budget, you may want to give Mother’s Day the edge. The National Retail Foundation expected Mother’s Day spending to reach $23.1 billion in spending, nearly $8 billion more than Father’s Day.
- Jewelry ($4.6 billion), specials outings like brunch or dinner (4.4 billion), and flowers ($2.6 billion) occupied the top three categories for spending in the NRF’s research.
- Categories exclusive to the Mother’s Day report include jewelry, flowers, personal services (like a spa day), and housewares or gardening tools.
Father’s Day
Following up Mother’s Day just a short month later, Father’s Day will be on Sunday, June 16 this year. Here’s what you need to know.
- Just because people spend less on Father’s Day doesn’t mean the holiday is a slouch when it comes to sales. The holiday still brings in $15.3 billion.
- It’s also important to consider that your business’s products and services may be better suited towards dads. Clothing ($2.2 billion), gift cards ($2.1 billion), and consumer electronics ($1.8 billion) occupy the top three categories of spending in the NRF’s research. You’ll notice they’re completely different than the top Mother’s Day categories.
- Categories exclusive to the Father’s Day report include home improvement supplies, personal care products, tools or appliances, sporting goods or leisure items, and automotive accessories.
Marketing Tips
- The main things these two holidays have in common is that they’re both about parents. Therefore, marketing for these holidays tends to be a little more emotionally driven. According to Persado, 60% of a consumer’s engagement is the result of emotional language.
- Another thing they have in common? Tech gifts are popular with moms and dads. A good way to give your digital campaigns a boost is to focus on tech-related words. Courtesy of Taboola, try using the following keywords: edition, idea, iPhone, gadgets, phones, selfie, video.
- For some reason, consumers tend to finish their Father’s Day shopping further in advance, with the majority being done at least two weeks ahead of time. Conversely, most Mother’s Day spending occurs within the approaching week, according to Cardlytics. Keep that in mind when planning your campaigns.
Marketing With CoGoBuzz
When it comes to Mother’s Day and Father’s Day marketing, CoGoBuzz is all you’ll need to digitally promote your business. Our state-of-the-art digital marketing service promotes your business’s biggest deals, specials, events, and more – straight to your customers’ mobile devices.
Powered by advanced WiFi, SMS, and Email solutions, CoGoBuzz is designed from-the-ground-up to engage and retain customers at the digital level, both in-store and out. Our service automatically produces full customer profiles for every customer that logs in to your in-store HotSpot, and then integrates them with your favorite marketing list, such as HubSpot, MailChimp, and Constant Contact. On top of that, CoGoBuzz comes loaded with a fully-digital, text-based loyalty program, allowing you to promote both your Mother’s Day and Father’s Day marketing campaigns with a simple text message!
Check out the rest of our website to learn more!
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Have any marketing tips for Mother’s Day and Father’s Day? Sound off in the comments!