Marketing automation has arrived, and it’s here to help your restaurant.
Don’t let the term scare you off. You don’t have to be a marketing whiz to make use of marketing automation in your restaurant. Marketing automation is all about making things easier, leaving you with the time you need to focus on what’s really important. Like running your restaurant.
It’s extremely easy to get started. By partnering with the right service (like CoGoBuzz for example), you’ll turn your in-store HotSpot into your most powerful marketing tool.
Here’s five ways marketing automation can benefit your restaurant.
Gain data automatically. One of the best ways restaurants can effectively get the goods out of marketing automation is through the use of automatic data capture. With a quick, one-time login, your customers will exchange their phone number, email, or social media info for WiFi access. Customers are more than happy to do it, leaving you with valuable marketing data for future promotions and re-engagement opportunities.
Custom Landing Page. Want to promote your latest Happy Hour specials? Upcoming events? Or maybe just show off the menu? That’s where your landing page comes in. It’s what customers will see once they’ve logged into your HotSpot. Branded and designed specifically for your restaurant, you can show off exactly what you want customers to know about your restaurant. Promote your social media pages, loyalty program, and more.
Increase repeat customers and boost loyalty. Getting a one-time customer to return is one of the most critical, yet difficult tasks restaurant owners face. Marketing automation software can attract customers to return based on a variety of messaging triggers. For example, let’s say a first-time customer hasn’t returned after two weeks. As a result, you may want to set it so that any customer who hasn’t returned within a set period of time (two weeks in this case) will automatically receive a message with an offer enticing them to return.
Improve your productivity. Thanks to marketing automation, you’re not wasting your time on the nitty-gritty details. With the little things handled, you can focus more on the big picture. If your restaurant doesn’t have the money for a fully-staffed marketing team, automation can help drastically increase your productivity. Save time and money!
Advance campaign scheduling. Want to really get ahead of things? With marketing automation, you can schedule entire campaigns months ahead of time. Not only can you send bulk text campaigns to all of your customers, the power of automation will ensure that it’s all personalized. Send birthday texts, special reminders, event notices, and more. Sit back and enjoy.
Automate Your Marketing With CoGoBuzz
Alright, now that we’ve gone over how marketing automation can benefit your restaurant, are you ready to get started? Enter CoGoBuzz, our state-of-the-art digital marketing service. You’ll gain access to industry-leading WiFi, SMS, and Email solutions, designed from-the-ground-up to take your marketing to the next level.
With CoGoBuzz, we’ll hook you up with automatically developed profiles for every single customer that logs into your HotSpot. Find out who’s coming to your restaurant, and how often. We’ll store their profile information and automatically send them to your favorite Marketing List, such as HubSpot, MailChimp, and Constant Contact. Grow your email list automatically! On top of that, CoGoBuzz comes packed with a powerful text-based loyalty program designed to keep your customers consistently engaged.
Click here to learn more about CoGoBuzz!
Has your restaurant ever experimented with marketing automation? Let us know in the comments!