Brands are constantly evolving. Even as their core identities stay the same, how brands engage and communicate with their audiences is ever-changing.

With CoGoBuzz, managing your digital brand has never been easier. Leveraging powerful WiFi, SMS, and Email solutions, our service creates a digital footprint for your brand – both in-store and out. After a quick one-time login to your wireless HotSpot, our service automatically develops profiles for every customer, setting you up with valuable insights and data. Communicate directly to their mobile devices, thanks to your new text-based loyalty program. Oh, and if that wasn’t enough, you’ll gain more Facebook followers automatically!

Featuring brands like Taco Bell and Trader Joe’s, HubSpot has an insightful look into developing the right message for your audience. Check it out at the link below.

How to Craft Brand Messaging Your Target Audience Will Love

Here’s a quick recap of the article’s points.

On brand messaging framework

  1. Figure out who you are.
  2. Know your audience.
  3. Start a document that explains your brand message.
  4. Brainstorm messaging opportunities.

Messaging tips

  1. Stay focused on the brand positioning
  2. Relate to your audience
  3. Don’t be perfect
  4. Communicate your message everywhere
  5. Be simple

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