Brands are constantly evolving. Even as their core identities stay the same, how brands engage and communicate with their audiences is ever-changing.
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Here’s a quick recap of the article’s points.
On brand messaging framework
- Figure out who you are.
- Know your audience.
- Start a document that explains your brand message.
- Brainstorm messaging opportunities.
- Stay focused on the brand positioning
- Relate to your audience
- Don’t be perfect
- Communicate your message everywhere
- Be simple