Mobile marketing is a big deal.
Just think about how often you use your mobile device. According to a study from IDC Research, 80% of smartphone users are checking their mobile devices within the first fifteen minutes after waking up. The average adult spends 2 hours and 56 minutes per day on their smartphone. (eMarketer)
We’re browsing. Engaging. Making purchases. Even working. Your mobile device is your key to the world. And that’s why mobile marketing is so important. Read ahead for our list of mobile marketing best practices.
When it comes to content, always consider mobile. Your mobile marketing efforts and content marketing efforts need to be aligned. If you’re creating content without considering the mobile space, you may not be getting the most out of it. Consider the following.
- Research from eMarketer says that 78.4% of all digital video is actually being viewed on a mobile device.
- The majority of time (80%) spent on social media is via mobile. (comScore)
- According to HubSpot, creating mobile-friendly email is the second most-used tactic for email marketers when trying to improve performance.
Everything is on mobile. Don’t overlook it. To learn more about creating more successful mobile content, click here.
Get to the point. A study from Microsoft found that the average attention span is now eight seconds. That’s down from 12 seconds in the year 2000. Not only is this important information for your marketing plans to begin with, it’s even more essential to be aware of when considering the nature of mobile. For example, a social media post that might not look so long on your laptop could take up the entire screen on mobile!
That’s why you need to get to the point. If the point of a piece of content is readily apparent within eight seconds, you might want to consider a rework.
Keep your mobile website optimized. Did you know that unique clicks are 15% higher on websites that are optimized for mobile? (Formstack) Keeping your website properly optimized for mobile is standard in 2020. Either way, it’s not something you can afford to overlook.
Even if you think your website is optimized for mobile, keep making sure. Check every single page. As your website gets updated over the years, things have the tendency to get a little messed up from time to time. It doesn’t hurt to check.
Optimize SEO for Google. While Bing’s share of the search engine pie has grown over the years, Google is still dominant when it comes to mobile. According to NetMarketShare, Google currently receives 93.36% of search engine traffic when viewed from a mobile device. If you’re targeting mobile-heavy demographics, optimizing for Google is your best bet.
Build loyalty at the mobile level. Have a loyalty program? How about a mobile loyalty program? Not only do mobile loyalty programs provide a ton of engagement opportunities, it’s what your customers want. According to the Bond Loyalty Report, 57% of members want to engage with loyalty programs on their mobiles devices.
Get personal. Personalizing your mobile engagement is proven to be effective. Just using the customer’s name in an email subject line or text message makes the engagement feel that much more relevant. Even if it’s the same message that you’ve sent to everyone.
Mobile Marketing With CoGoBuzz
Now you’ve got the best practices down, it’s time to put them to use. Get your mobile marketing started with CoGoBuzz.
Our state-of-the-art digital marketing service sets you up with access to industry-leading WiFi, SMS, and Email solutions, all designed to engage customers on their mobile devices both in-store and out. It all starts when customers login to your in-store HotSpot via Facebook, Email Address or Phone Number. From there, our service develops a full profile, setting you up with access to crucial customer data. Find out who’s coming to your business, and how often. We’ll then automatically store their profile information and automatically send them to your favorite Marketing List, such as HubSpot, MailChimp, and Constant Contact.
With CoGoBuzz, we’ll set you up with automatic Facebook followers, a digital text-based loyalty program, and more. Our service can even personalize your mobile engagement with birthday texts, personal reminders, and event notifications.
Have any mobile marketing advice to share? Sound off in the comments!