The Internet of Things is here to stay. Is your business getting the most out of it?

Before we dive in, let’s discuss exactly what the Internet of Things is.

As defined by Wikipedia, the Internet of Things refers to “the network of physical objects—’things’—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.”

So yeah, that’s pretty broad. I was in college the first time I learned about the Internet of Things, and it definitely took me a little while to wrap my head around exactly what it encompasses.

Then I realized it was already all around me. It’s every smart device you own; watches, TVs, and phones. It’s in your home (looking at you Alexa), in your car, and at work.

The IoT is everywhere. That’s the point I’m trying to make to you. And because it’s everywhere, it can be of immense value to your business. On many levels.

Today, we’re going to be specifically highlighting how IoT tech can improve your marketing initiatives. Through the lens of CoGoBuzz, our state-of-the-art digital marketing solution, let’s review how the Internet of Things can give your marketing a boost.

Data-Fueled Marketing. Thanks to the Internet of Things, you can fuel your marketing campaigns with data leveraged through technology. Because the IoT is everywhere, there are a vast number of ways for you to collect data to help improve your marketing.

We built CoGoBuzz with that in mind.

With our service, you’ll discover valuable customer data with the power of automated marketing. Taking advantage of advanced WiFi, SMS, and Email solutions, our service automatically develops profiles for every customer that logs into your wireless HotSpot, setting you up with the data your marketing team needs.

Automated Engagement. The CoGoBuzz experience doesn’t end there. Our service is designed to provide real-time, automated engagement. After customers have logged into your HotSpot, they’ll arrive at your business’s custom landing page, where they can check out your latest deals, events, products, and more.

After that, you can entice them to join your CoGoBuzz-powered text-based loyalty program. Design text campaigns months in advance to keep your customers engaged and rewarded for years to come.

Customer Retention. Did you know the average business loses up to 25% of its customer base every year? (Marketing at Work) With the Internet of Things, you can find ways to reduce that number.

Because CoGoBuzz tracks customers between visits, you’ll know exactly who’s coming and how often. When a customer hasn’t been in for a few weeks, you can send targeted offers to help entice them to return.

Another benefit of tracking customers means that you’ll know what the most popular times are for business. Don’t get much business on Wednesdays? No problem. Send out a text promotion featuring a limited time offer. That’s sure to get your customers’ attention.

More Effective Integrated Marketing. Planning an effective integrated marketing campaign isn’t easy. Integrated marketing campaigns require carefully crafted messages, delivered seamlessly across multiple channels. They’re at their most effective when the message is being seen on a consistent basis. With CoGoBuzz and IoT tech, you’re setting yourself up with even more ways to get your message across to customers.

To learn more about integrated marketing, click here to find out why it’s right for your brand.

Want to learn more about CoGoBuzz? On top of everything we’ve outlined today, there’s still a lot more to learn about CoGoBuzz. Automatic Facebook followers, a branded landing page, and a powerful text-based loyalty program are just a few of the ways you’ll be able to engage your customers once you’ve gotten started with our service. Click here to learn more!

Has your business leveraged IoT tech before? Sound off in the comments!