In today’s restaurant industry, customers are more concerned than ever about what’s going into their food. They want to know everything. What it is, where it’s from, how it was made, and so on. It’s all about the ingredients.
So here’s the deal. If you’re paying for higher quality ingredients, that’s a major selling point. Menu updates need to be announced to the world. (Or at least your base of customers.)
With CoCoBuzz, our state-of-the-art marketing service, we’ll automatically promote all of your restaurant’s latest menu developments by leveraging advanced WiFi, SMS, and Email solutions. We’ll promote your menu, deals, specials, and events – all directly to your customers’ mobile devices.
Today, we’re also sharing an article from Restaurant Business covering select research from J&J Snack Foods on how restaurants are making their sandwiches more appealing. Check it out at the link below.
For your viewing convenience, here’s a few of our favorite stats from the article.
- Meat quality is the most important part of a sandwich, according to 61% of customers.
- More than half (52%) say bread is the most/2nd-most important part.
- 39% of customers find premium ingredients to be important in sandwiches.
- 48% will pay more for a sandwich that features brand-name condiments or spreads.