At the end of the day, your menu has the power to make (or break) your restaurant. Maintaining your menu is critical to keeping a healthy business. It’s important to examine what’s selling and what isn’t, while also considering exactly what your customers want to see.

With CoGoBuzz, our state-of-the-art digital marketing service, engaging with your customers becomes totally simple. Our affordable digital-marketing service leverages your wireless HotSpot to connect with your customers – cluing you into their interests, likes, and more. After logging in through email, social media, or phone number, they’ll be taken to a custom landing page tailored to your restaurant. There, they can access your menu, specials and deals, sign up for your brand new text-based loyalty program, and more!

Through advanced WiFi, SMS, and Email solutions, CoGoBuzz connects you directly to customer mobile devices, and packs a diverse feature set focused on heightening engagement, loyalty, and sales.

Today, we’re also sharing an article from QSR Magazine covering how your restaurant can grow by implementing a successful menu strategy. Check it out at the link below.

Grow Your Restaurant by Establishing a Winning Menu Strategy

For your viewing convenience, here’s a recap of the article’s five key steps toward developing a menu strategy.

  1. Establish Business Objectives.
  2. Identify and Prioritize Your Food Platforms.
  3. Identify and Prioritize “Key Opportunities.”
  4. Understand Critical Success Factors.
  5. Understand Critical Weaknesses.

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