In my experience, understanding psychology is one of the most important things marketers can do to help plan effective campaigns. If you want to sell a product, you need to wrap your head around why a consumer would actively make the choice to purchase.

Psychological principles, like scarcity for example, have been employed by marketers for ages. If you’ve ever received a marketing email that said something like “Act fast! Limited stock available!” then you know what scarcity looks like. And you might even know that it works.

With CoGoBuzz, our state-of-the-art marketing service, you can put psychological tricks (like scarcity) to use. Our service leverages advanced WiFi, SMS, and Email solutions to promote your business both in-store and out.

With in-store WiFi, we display an interactive landing page on your customers’ mobile devices, letting you show off your sales and limited-time deals. With our SMS solution, you can enroll customers in digital loyalty programs, and start sending them notifications for when you’re holding a flash sale.

Today, we’re also sharing an article from Entrepreneur covering three psychological biases that impact the purchasing decision. Check it out at the link below.

3 Psychological Biases That Affect Whether Someone Buys Your Product or Not

For your viewing convenience, here’s all three biases to consider.

  1. Confirmation bias
  2. Bandwagon effect
  3. Zero-risk bias

Click here to learn more about CoGoBuzz!

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