In my experience, understanding psychology is one of the most important things marketers can do to help plan effective campaigns. If you want to sell a product, you need to wrap your head around why a consumer would actively make the choice to purchase.
Psychological principles, like scarcity for example, have been employed by marketers for ages. If you’ve ever received a marketing email that said something like “Act fast! Limited stock available!” then you know what scarcity looks like. And you might even know that it works.
With CoGoBuzz, our state-of-the-art marketing service, you can put psychological tricks (like scarcity) to use. Our service leverages advanced WiFi, SMS, and Email solutions to promote your business both in-store and out.
With in-store WiFi, we display an interactive landing page on your customers’ mobile devices, letting you show off your sales and limited-time deals. With our SMS solution, you can enroll customers in digital loyalty programs, and start sending them notifications for when you’re holding a flash sale.
Today, we’re also sharing an article from Entrepreneur covering three psychological biases that impact the purchasing decision. Check it out at the link below.
For your viewing convenience, here’s all three biases to consider.
- Confirmation bias
- Bandwagon effect
- Zero-risk bias