In my experience, understanding psychology is one of the most important things marketers can do to help plan effective campaigns. If you want to sell a product, you need to wrap your head around why a consumer would actively make the choice to purchase.
Psychological principles, like scarcity for example, have been employed by marketers for ages. If you’ve ever received a marketing email that said something like “Act fast! Limited stock available!” then you know what scarcity looks like. And you might even know that it works.
With CoGoBuzz, our state-of-the-art marketing service, you can put psychological tricks (like scarcity) to use. Our service leverages advanced WiFi, SMS, and Email solutions to promote your business both in-store and out.
With in-store WiFi, we display an interactive landing page on your customers’ mobile devices, letting you show off your sales and limited-time deals. With our SMS solution, you can enroll customers in digital loyalty programs, and start sending them notifications for when you’re holding a flash sale.
Today, we’re also sharing an article from Entrepreneur covering three psychological biases that impact the purchasing decision. Check it out at the link below.
3 Psychological Biases That Affect Whether Someone Buys Your Product or Not
For your viewing convenience, here’s all three biases to consider.
- Confirmation bias
- Bandwagon effect
- Zero-risk bias