Communication is key.
Whether you’re dealing with friends, coworkers, or even customers, communication is how you manage relationships effectively. And in order to make those relationships flourish, you need to communicate consistently.
Brands build customer relationships not just from communicating once or twice. You don’t build customer loyalty from one Facebook post and an email. You build it from having a consistent strategy of communication and engagement.
If you’re familiar with the old Rule of Seven, you know that consistent exposure pays off. This famous rule states that seven exposures are required on average before a customer will eventually make an intended purchase.
Simply put, if you want more involved customers, you need to put in the legwork. Here’s four easy ways to establish more consistent communication with your customers in 2020.
Scheduled Social Media
A common theme we’re exploring here is the value of planning.
When it comes to your brand’s social media presence, you can’t afford not to plan ahead. Managing a social media presence, particularly across multiple networks, can be a challenge. But by scheduling ahead, you ensure that exposures are occurring on a consistent basis.
According to Statista, the most commonly cited advantage of social media marketing is increased exposure. But in order to enable that exposure, you need to keep posting. You can’t just post whenever you feel like it. You need to plan ahead, schedule, and make sure those exposures keep happening regularly.
While each platform has their own individual scheduling features, you can manage social media posts across channels using platforms like HootSuite.
Start An Editorial Calendar
If you want to foster consistent communication, you need to visualize your plan. One way you can start doing that is by creating an editorial calendar.
If you haven’t established an editorial calendar, I highly recommend doing so. Editorial calendars give your content initiatives a visual roadmap, showcasing when and where content is going to go live. Not only does establishing an editorial calendar help organize your content, it demonstrates where the holes are in your publishing schedule.
If your goal is to be more consistent with your content, an editorial calendar should be one of your first steps. And it’s incredibly easy to get started; there’s plenty of free templates available online. (Here’s one from HubSpot for your convenience!)
With marketing automation, you’re creating consistency without having to lift a finger. Automation saves you time and money while improving the efficiency of your marketing efforts.
Marketing automation services give you the tools you need to engage customers in real-time with personalized messaging. For example, services like CoGoBuzz allow you to schedule entire text marketing campaigns months in advance. From birthday messages to complex demographic-based campaigns, automation can keep customers engaged even when your resources are stretched thin.
There is one element of consistent communication that can’t be (entirely) solved by planning ahead. Communicating consistently means responding consistently.
That means you need to be listening to what your customers are saying wherever they can say it. I’m not just talking about social media. I’m talking about review platforms, customer service lines, and even your blog comments. Communication, as we all know, is a two-way street. It’s not just about what you’re saying to customers. It’s about what customers are saying to you.
Engage With CoGoBuzz
CoGoBuzz, our state-of-the-art marketing service, is designed to help your business digitally communicate with customers wherever they go.
Our service fosters loyalty, creates repeat customers, builds word-of-mouth, and provides your business with a selection of powerful ways to engage. Leveraging in-store WiFi, we’ll discover your business’s core demographics by producing a full customer profile for every login. Our service comes with a fully-featured, text-based loyalty program. Inform, engage, service, and reward your best customers! CoGoBuzz gets you more Facebook followers automatically, giving you an even larger digital presence to communicate through.
How does your business keep talking to customers? Sound off in the comments!