Want more customers? Maybe it’s time to consider targeting a new demographic.
While you should always work hard to please your current, most loyal patrons, considering how your restaurant can bring in new customers is always worth pursuing.
As we continue to navigate the pandemic, casting a wide net will help ensure your restaurant is getting the business it needs to keep its doors open. Developing new audiences can be quite beneficial for your restaurant – and once Covid-19 is behind us, you may be pleasantly surprised to find that a new demographic has embraced your cuisine.
To get you started, we’ve gathered five ways to help identify and develop new customers. Let’s dive in.
Existing Customers
Who would have thought that your existing customers might be one of your most valuable assets? Working through your existing customers may be the best way you can attract a new audience.
Why? Think about it.
Your existing customers have husbands, wives, children, family, and friends of all varieties. Target them. Get your existing customers talking about how much they love your restaurant by building your social media presence. Provide incentives and deals for families, such as meal-kits or takeout bundles.
Menu Experiments
Experimenting with new food is another great option for finding a new audience. What better way to attract a new demographic than by branching out your restaurant’s menu? Try researching what dishes are currently popular with what demographics. If you think you’ve found a good fit for your restaurant, try testing it as a limited-time offering or special.
Curious what’s trending with Gen Z and millennials in 2021? Check below to find out.
- How Does Restaurant Marketing To Gen Z Look Heading Into 2021?
- How Does Restaurant Marketing To Millennials Look Heading Into 2021?
Healthier Dining
Has your restaurant tried attracting a health-conscious crowd yet? If you haven’t yet experimented with a less caloric menu, it might be worth a shot. Most brands can provide health-conscious options without alienating any members of their current audience. Just as long as your healthy options don’t replace your popular staples!
Due to the pandemic, many people have been taking it upon themselves to eat healthier. According to Datassential, nearly half of customers have responded by deciding to eat healthier. The popularity of plant-based proteins has exploded. Click here to learn more about why now is the time to implement a healthier menu.
Examine Competitors
When it comes to attracting new audiences, your competitors can ultimately prove to be a great source of inspiration. Check out what demographics they’re targeting. See if they’re resonating with an audience you just haven’t quite tapped into.
I’m not suggesting that you directly rip off what your competitors are doing. Instead, you should tackle new audiences in your restaurant’s own unique way.
Community Involvement
Attracting new audiences may require some legwork outside the walls of your restaurant. By getting your restaurant involved in the local community, you stand a lot to gain for two big reasons. The first being that community involvement is an excellent look for your brand. The second, of course, is that it gets your restaurant’s name in front of more eyes. It’s all about raising awareness.
Get involved with the community however you can. Food truck opportunities at fairs or events? Sponsorships for little league games? There are all sorts of options. Get your brand (and your food) out there.
Find New Audiences With CoGoBuzz
Developing a new audience isn’t always the easiest task. That’s where CoGoBuzz comes in. Our fully featured marketing service digitally discovers your customers automatically.
Leveraging state-of-the-art WiFi, SMS, and Email solutions, our service links your brand directly to mobile devices. Gainfully realized customer profiles for every customer that logs into your HotSpot. You’ll get automatic Facebook followers, a surge in repeat customers, and more. On top of that, you’ll have the power to engage your customers wherever they go. Send automated text messages at specific times and enroll customers in your new digital text-based loyalty program.
Click here to learn more about CoGoBuzz!
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What has your restaurant done to branch out into new demographics? Let us know in the comments!