by Admin | Jun 25, 2020 | Marketing Tips, Restaurant/Cafe/Bar
The pandemic has been terrible. I don’t think anyone is going to argue that. As we’ve been discussing for months, and as you’re surely aware, it’s been particularly taxing on the restaurant industry. People have lost their jobs, restaurants have closed, and lives have...
by Admin | Jun 25, 2020 | Marketing Tips
People are on their phones a lot. Several hours a day according to most research on the subject. For brands looking to reach mobile-minded consumers, text marketing has emerged as an effective marketing method. If you’re interested in getting started with text...
by Admin | Jun 18, 2020 | Marketing Tips, Restaurant/Cafe/Bar
There’s a lot happening with Generation Z. As a marketer, it’s your job to keep up with them. And in 2020, there’s a lot to know about the youngest generation. I remember writing my first article about Gen Z nearly three years ago. A lot has changed since then. Three...
by Admin | Jun 18, 2020 | Marketing Tips, Restaurant/Cafe/Bar
Restaurants were not designed to survive at a limited capacity. Sure, every restaurant has slower dayparts. That’s all part of the game. Some nights are busy and others are slow. There are ways to counteract that to an extent, but at least you’re not deliberately...
by Admin | Jun 18, 2020 | Marketing Tips
Last week, we covered a set of best practices for more effective mobile marketing. In our article, we cited research from HubSpot finding that mobile-friendly email is the second most-used tactic for email marketers trying to improve performance. Mobile email isn’t...