The Importance of Sending Customers Home Happy

The Importance of Sending Customers Home Happy

Last week, I visited an IKEA for the first time. I had heard a lot about the store in the past, and I finally got around to checking one out. If you’re not familiar with the Swedish company (now Dutch-based), they’re the world’s largest furniture retailer. They have...
How Sample Marketing Can Improve Business

How Sample Marketing Can Improve Business

When it comes to selling products, free stuff can work wonders. No, really! Sometimes giving things away can be the best method to actually move a product. Yes, if you’ve never done it before, giving free samples away might sound like the total opposite of cost...