by Admin | Jun 18, 2020 | Marketing Tips, Restaurant/Cafe/Bar
There’s a lot happening with Generation Z. As a marketer, it’s your job to keep up with them. And in 2020, there’s a lot to know about the youngest generation. I remember writing my first article about Gen Z nearly three years ago. A lot has changed since then. Three...
by Admin | Jun 18, 2020 | Marketing Tips, Restaurant/Cafe/Bar
Restaurants were not designed to survive at a limited capacity. Sure, every restaurant has slower dayparts. That’s all part of the game. Some nights are busy and others are slow. There are ways to counteract that to an extent, but at least you’re not deliberately...
by Admin | Jun 11, 2020 | Restaurant/Cafe/Bar
As I’ve continued to write resources for restaurants during the ongoing pandemic, one of the throughlines I’m constantly trying to get across is the importance of communication. Your customers want to know what’s going on. I really can’t stress this enough. While...
by Admin | Jun 4, 2020 | Marketing Tips, Restaurant/Cafe/Bar
Did you know that 79% of consumers are more likely to continue doing business with brands because of a loyalty program? (Bond) Loyalty programs keep your customers engaged for years to come. They turn one-time customers into repeat customers, and repeat customers into...
by Admin | Jun 4, 2020 | Restaurant/Cafe/Bar
With several weeks of reopenings behind so many restaurants, we’re starting to get a glimpse of what things are going to be like for the foreseeable future. We’re entering the “new normal,” if you will. While it’s not my favorite phrase, it gets the point across...
by Admin | May 28, 2020 | Marketing Tips, Restaurant/Cafe/Bar
With summer on the horizon, there’s a new opportunity to give your marketing plans a fresh start. We get it. Money’s probably a little tight. Pretty much everyone is trying to save right now. But as long as you’re in business, you have to keep marketing. Here’s three...