Never underestimate the power of effective branding. Creating a better brand for your restaurant can accomplish more than any individual marketing campaign could by itself. A better brand can inspire loyalty among customers, improve word-of-mouth advertising, and even...
It’s hard to run a successful marketing campaign without a solid understanding of your target audience. With CoGoBuzz, our state-of-the-art digital marketing service, discovering your audience has never been easier. Our service leverages in-store WiFi to discover your...
Here’s a match made in heaven for you. Marketing and Valentine’s Day. In 2019, the average American was expected to spend $221.34 on Valentine’s Day (according to finder.com). Outside of a few other key holidays, it’s one of the biggest spending occasions of the...
If there’s one thing your restaurant should be getting right (besides perhaps the food itself), it’s the menu. Your staff may change, but the menu will always be a constant part of your restaurant experience. It’s more than just a list. It’s a guide. It’s a core part...
Are you keeping up with the latest restaurant trends? Anytime you integrate a new trend into your restaurant, you’re going to want to let your customers know about it. And with CoGoBuzz, our state-of-the-art digital marketing service, there’s no better way to do it....
If you’ve ever been on Facebook (seven-in-ten US adults are, according to Pew Research, so that’s pretty likely), then you’re almost certainly familiar with Facebook check-ins. Introduced in 2010, the feature allows customers to show off where they’re currently...
The most successful loyalty programs out there have a heavy focus on customer engagement. They keep customers constantly coming back for more. And as a result, these restaurants prosper from a consistent customer base. Need a little help getting your customers more...
Did you know video and email marketing actually go together pretty well? It’s no surprise, given how prevalent video has become on the marketing scene in recent years. And email is just as important as ever. With CoGoBuzz, our state-of-the-art digital marketing...
As we begin 2020 and head into a new decade, I’d like to take the opportunity to delve into the importance of mobile marketing for the modern business. At this point, it’s hard to imagine any business that hasn’t embraced mobile on some level. But at the same time, I...
Every restaurant owner is familiar with specials. They’re a crucial component of any restaurant’s marketing toolkit. They keep things interesting for customers by consistently providing new reasons to stop by, and for that reason alone, they should not be overlooked....
Now that 2020 has arrived, it’s time to look ahead toward a new year (and decade for that matter) in the restaurant industry. As to which trends will reign supreme this year, no one can say. But rest assured that with CoGoBuzz, our state-of-the-art digital marketing...
2020 is here. And keeping your brand relatable is more difficult than it’s ever been. Being a quirky brand that posts sassy responses and funny GIFs isn’t going to be a one-size-fits-all approach that works for everyone. Things have changed. We’ve gotten to a point...
A new year is upon us. You know what that means! It’s time for your restaurant or bar to start putting together its marketing plans for the year. To help get you started, I’ve put together a thorough checklist of different holidays and more throughout the year to base...
As we welcome the New Year, it’s a good idea to reflect on what trends became successful in 2019. Taking advantage of the latest trends has never been easier than with CoGoBuzz, our state-of-the-art digital marketing service. CoGoBuzz will promote all of your...
In 2020, just having a loyalty program isn’t going to cut it. No, I’m not telling you to abandon your loyalty program. Far from it. I’m telling you it’s time to revitalize your loyalty program. On average, customers are members of 14.8 different loyalty programs....
Whether you’re looking for new customers or just trying to boost sales, your restaurant should always be exploring new marketing ideas. But finding your next big marketing push can often be quite challenging. To help make things a little easier, we’ve put together a...
Brands are constantly evolving. Even as their core identities stay the same, how brands engage and communicate with their audiences is ever-changing. With CoGoBuzz, managing your digital brand has never been easier. Leveraging powerful WiFi, SMS, and Email solutions,...
Everything’s better when it’s personal. Including marketing. It doesn’t just feel like an advertisement or a promotion from a faceless company. It feels like communication from a brand that understands you. It’s powerful, effective stuff. And that’s why personalized...