While acquiring new customers tends to be much more expensive than selling to current ones (costing 5 to 10 times more according to Inc.), it’s something every restaurant has to do. Attracting new customers is essential for the sake of growth. Whether you’ve opened a...
Successful restaurants are constantly looking for new ways to improve their menus and offerings. One of the most important parts of successfully adding a new option to your menu? Promoting it. With CoGoBuzz, our state-of-the-art marketing service, that’s precisely...
Unless they’re window shopping, people tend to know exactly what they’re looking for when they show up at a business. Obviously, you want them to spend more money. Both how do you encourage them to do that, when they’re just set on buying one thing? Fortunately,...
If you own a restaurant, I’d place a good bet you’ve got a special menu. Maybe multiple! These menus can increase sales during periods where business slows down, encourage repeat visits, and even attract different audiences. Not only are special menus a great way to...
Is your bar menu the best it can be? Maybe it’s time for an overhaul. One of the most important aspects of launching a new menu is promoting it. You’ve got to let your customers know you’re switching things up. Fortunately for you, we’ve got an easy solution to all...
Loyalty is incredibly important. And profitable too! According to Deloitte, a customer retention rate increase of only 5% can cause profits to surge at least 25% and as high as 95%. So, what can your brand do to improve customer loyalty? Here are five ways. Provide...
There are so many different nutritious buzzwords, diets, and trends going around, it’s hard to keep them all straight. More importantly, it’s hard to know which are most important for your restaurant’s audience. Do your diners want more organic choices? Or do they...
Families are a big market for restaurants. But they can be hard to pin down. Appealing to families is more than just having a great kids’ menu. You have to appeal to the parents too. Want to attract more families? CoGoBuzz has got you covered. Powered by advanced...
Every customer is looking to get a good deal. For any purchase we make, we want to be reassured that our money went to good use. That we got a good value. Creating value for your customers is a complex thing. It goes much deeper than selling a good product at a good...
Knowledge is power, isn’t it? Whether you’re in the restaurant industry or not, it’s best to be prepared. Read ahead for a comprehensive list of essential stats every restaurant owner should know. Social Media 1 Word-of-mouth is quite effective on Facebook. 72% of...
The burger is a standard across the restaurant industry. What’s so wonderful about the burger is the sheer variety of ways you can make them. Burgers make for great specials, as there are so many different kinds to come up with. Want to instantly promote your...
A brand advocate, as defined by Webopedia, is “a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.” The more brand advocates you have, the more WOM you’re...
Happy hour is big business. According to Nielsen, 60.5% of average weekly restaurant and bar sales are generated during happy hour. With such a significant portion of revenue coming from this crucial daypart, you’re definitely going to want to make sure you’re getting...
When it comes to social media, restaurants can be some of the more popular pages you’ll find. Want to start improving your restaurant’s social media presence? Do it with CoGoBuzz, our state-of-the-art digital marketing service. Via powerful WiFi, SMS, and Email...
When brunch is done right, brunch can be booming. At the right spots, Sunday brunch pulls in massive crowds. Want your restaurant to be one of those spots? Here are 6 ways to run a successful brunch. Get the menu right. Depending on what best suits your restaurant,...
So your business has Free WiFi. But not everything seems to be going according to plan. What gives? Setting yourself up with Free WiFi in the first place isn’t always enough. There’s a wide set of problems businesses often face when dealing with WiFi. To help you out,...
How does your business get more followers? Good question! Fortunately for you, we have some ideas. CoGoBuzz, our state-of-the-art service gets you more social media followers – Automatically! Our automated customer engagement solutions will take your social media to...
Is it getting hot in here or what? Yes, summer is just about to start. And a new season means brand new marketing potential for your restaurant. Not sure where to start? No problem. Read ahead for some summer marketing ideas to get your restaurant through the season....