In the business of marketing, one of the hottest commodities around is customer data. Customer data’s versatility is its strongest selling point. You can use data to inform decisions, create more effective marketing plans, and even make the lives of your customers...
In any industry, keeping up with the trends is so important. It’s how you maintain relevance in a constantly shifting market. What consumers care about matters to your business. When it comes to developing an SEO strategy, understanding trends is even more valuable....
Looking to expand your restaurant’s reach? It might be time to chase some new demographics. Not sure if your restaurant needs to expand its scope? Don’t be so sure! Developing new audiences can be quite beneficial for your restaurant. Different demographics consume...
Marketing Automation isn’t just a buzzword. It’s a reality. Getting set up with marketing automation can heighten your business’s efficiency, revenue, and overall marketing potential. In 2018, there’s absolutely no reason to ignore what technology can do for you....
Looking to improve your fast casual’s next marketing campaign? No problem. Whether you’re running a quick-service, fast-casual, or full-service restaurant, pulling a marketing campaign together is not easy work. Effective, affordable, and automatic, CoGoBuzz tracks...
With each passing year, the importance of growing your business’s mobile presence just gets bigger and bigger. With mobile marketing, you can engage with customers wherever and whenever. Customers love it, and you should too. With all eyes on mobile, what can your...
With only a matter of weeks to go, the holidays will soon be out in full force everywhere you go. If you haven’t started planning for them, now is the time. To get you started, here are three promotions that your restaurant can fire up this holiday season. Throw a...
Becoming a successful restaurant owner requires more than just trying to be profitable. To truly gain success, a restaurateur must examine every aspect of their life. Want to really make your life easier? Start with CoGoBuzz. Our state-of-the-art digital marketing...
Restaurant promotions are good for a number of reasons. Not only are they a great way to keep things interesting for your regulars, they’re an effective way to attract new customers. But not all promotions are created equal. To get an idea of what your restaurant...
One of the reasons people have a strong affinity for specific brands is relatability. We like to associate ourselves with things we relate to and identify with, whether that includes people, products, or even brands. Want to make your brand more relatable? Here’s four...
Content marketing is one of the best ways for businesses to build relationships with customers. Curating useful, interesting content helps build the strength of the brand. With CoGoBuzz, our state-of-the-art marketing service, we’ll build relationships between your...
Communicating with your customers builds the foundations of your relationship. Whether you’re communicating digitally or physically, laying the groundwork for that relationship needs to be carefully cultivated. Effective customer communication has the potential to...
Is your restaurant in a bit of a lull? Maybe it’s time to shake things up. How, you ask? New cuisine! There are several different ways (and benefits) to introducing new cuisine. Let’s examine a few approaches. Find what fits To start with, when considering what food...
Sometimes, the motivating factor to closing a sale is simply a psychological trigger. It's the little light that goes off in a person's brain when they think "Yes, I need to buy this!" With CoGoBuzz, our state-of-the-art service, we'll set your business up for sales...
Every time that a customer decides between two businesses, a number of factors run through their mind, including price, location, and the product/service rendered. But it’s not always these more obvious factors that end up determining their final decision. A...
What makes a restaurant successful? Walking into any given establishment, it might not be immediately clear. Every successful restaurant has different, unique reasons for doing well. At the same time, there’s plenty of shared traits. Here’s eleven qualities that can...
The LTO (limited-time offer), as highlighted by QSR Magazine, is the fast-casual version of restaurant specials. Like specials, they can be used to entice customers to swing by for a bite, just because they don't want to miss out. Of course, half of running a...
For the individual, birthdays come once a year. For businesses, birthdays are a constant. Every single day, one of your potential customer’s is celebrating a birthday. There’s a lot of marketing potential in there! Birthday marketing is one of the oldest tricks in the...