Even if customers already like or love your brand, working on your overall image a bit is always a great idea. The way people perceive your brand can have a big impact on whether or not they’ll decide to shop with you. According to the Harvard Business Review, 64% of...
Building an effective loyalty program for your restaurant should be one of your top priorities. While your standard marketing efforts will get customers in the door, loyalty programs keep them coming back for more. Here’s four components of an effective restaurant...
The link between content marketing and sales might be more significant than you give it credit for. To find out how content marketing should connect to your sales strategy, head to the link below, courtesy of Forbes. How Content Marketing Should Connect To Your Sales...
When it comes to marketing your restaurant, good reviews are more valuable than gold. At the link below, head over to QSR Magazine to find out how you can both gain and utilize customer reviews in your restaurant's marketing strategy. How to Use Customer Reviews in...
Millennials have quickly become the most relevant generation to market to. Not only do they control the most buying power, but they're also the biggest current generation. At the link below, head over to Foodable to find out what millennials want, and how they're...
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Getting more shares is one of the best things you can do to spread your brand’s reach. The more shares that your content gets, the better chance you stand to gain new followers - and potentially new customers. And isn’t that the whole point? The first thing that you...
In the past several years, customizing your own meal has become all the rage. Look no further than the success that QSR restaurants like Chipotle, Subway, and even Starbucks have seen as a result of this exploding trend. It’s only natural that you’d want to get in on...
Keeping your search engine visibility in tip-top shape should always be one of your prime concerns in the digital space. After all, it's how people find you in the first place! At the link below, head over to DMN for a few quick tips on boosting your website's SEO. 7...
For QSRs, the menu board is everything. The smallest details of menu board layout and design can have a huge impact on what (and how much) your customers ultimately end up ordering. To get caught up with how you can better optimize your restaurant's menu board, head...
Content marketing is easy to explain, but challenging to execute. Content marketing is essentially any sort of content that you develop for marketing purposes - be it your blog, social media posts, and so on. To find out why content marketing is critical for your...
Free WiFi is good for business. When it comes to your restaurant, not only will your customers appreciate that you have a HotSpot (and honestly - many of them flat out expect it), you can also use it to your distinct advantage. Let’s take a look at a few ways free...
Some customers just show up to your store, stare at your items, and then spend half the time on their phones looking up where they can get them for cheaper. Because when it comes to shopping, there’s always a cheaper option online. Isn’t there? Well, sort of....
Quality food is important. However, quality marketing might be just as important. Check out these five creative marketing ideas that your restaurant can use, courtesy of Modern Restaurant Management. Hit the link below for the full article. Five Creative Marketing...
Email is such a personal form of communication. When it comes to email marketing, if it's not handled with the correct care, it can backfire completely. Here's six keys to email marketing success, courtesy of Entrepreneur! Click the link below for the full article. 6...
Restaurants will use all sorts of tricks to get customers to order more food. In fact, I just wrote about how pricing perception can increase sales last week - which you can read about here. Here's an article from Reader's Digest detailing three secrets restaurants...
The first day of spring is just around the corner - March 20th to be precise. While that’s still a few weeks away, it’s never too early to start preparing yourself for your big spring marketing campaign. Need a little help getting started? No problem. Here’s a few...
The difference between selling one entree and another, slightly more expensive, option can come down to factors so miniscule that customers don’t even realize that these factors are having a huge affect on their purchasing decision. Understanding how pricing affects...