If you’re marketing a business, you’re probably investing in a variety of marketing channels. Staples like email, direct mail, social media. Mediums proven time and time again to be effective for promoting your business. But smart businesses are always looking for new...
Restaurants across the country have had to overhaul their off-premises offerings. If you’re running a restaurant, you know better than most how massive a shift it's been for the entire industry. Entire business models have been disrupted all because of the pandemic....
Sales starting to slow? You can’t go wrong with a good LTO. Offering a mouthwatering set of limited-time offers can be exactly what your restaurant needs to get its customer base interested. LTOs motivate your customers to eat because they don’t want to miss out. It’s...
If you’re in the small business world, your brand identity might not be your biggest priority. You’ve got bigger fish to fry. Like customer service, managing operations, and – of extreme relevance during a pandemic – staying profitable. But branding does matter. It...
Word-of-mouth marketing, or WOM as we like to call it, is one of the most effective ways to promote a restaurant. It’s why we place so much importance on social media and online reviews. When word-of-mouth is working effectively, it can spread like wildfire. We’re far...
Video is storming the world of marketing. Wyzowl’s latest report on the state of video marketing found that 85% of businesses are using video as a marketing tool. On top of that, 92% of marketers said that it's an important part of their marketing strategy. With...
The holiday season of 2020 is finally upon us. As we head into November, your marketing plans for the holidays are surely kicking into gear. But like just about everything else we’ve been doing in our lives since March, those plans are probably looking a little bit...
As the Covid-19 pandemic continues, restaurants and bars everywhere are constantly at work improving their services and making the customer experience as enjoyable (and safe) as possible. At the end of the day, experience is everything, especially when it comes to...
In my experience, understanding psychology is one of the most important things marketers can do to help plan effective campaigns. If you want to sell a product, you need to wrap your head around why a consumer would actively make the choice to purchase. Psychological...
$15 billion. That’s how much brands are projected to spend on influencer marketing by 2022. (Business Insider) It’s sort of a big deal. So, what’s all the fuss about? Influencers are so enticing to brands because they’re so engaged with their audiences. When an...
With the nation dealing with a third wave of Covid-19 cases, there’s further cause for concern considering all that we’ve already been through. Another wave presents another set of challenges for all of us struggling to navigate the pandemic. As we approach winter,...
At the end of the day, your menu has the power to make (or break) your restaurant. Maintaining your menu is critical to keeping a healthy business. It’s important to examine what’s selling and what isn’t, while also considering exactly what your customers want to see....
Your loyalty program has so much more to offer than great rewards. Rewards are important. Make no mistake. They’re the constant carrot on the stick guiding your loyalty members along their purchasing journey. If your loyalty program is doing its job, there’s always...
Your restaurant is the real deal. I’m serious. If your restaurant is still open, even after everything the pandemic has thrown at us, that means you’ve overcome every obstacle that’s come your way. Sure, there’s been hiccups, bumps, and maybe a few bruises. But the...
Whatever size your business is, we’re going through some difficult times right now. You’re probably looking to save money, but at that same time, you’ve still got a business to grow. You need to get the most bang for your buck. CoGoBuzz is here to help make that...
It’s easy to focus on trying to bring in new customers. That’s the whole point, right? You want to grow your business. I’m here to tell you that, while you never want to stop trying to attract new customers, you may want to take some of those resources and look at the...
One of the biggest problems restaurants are facing today – even restaurants that have successfully pivoted their business to delivery and takeout – is the loss of in-person customer engagement. Whether your dining room is open or not, social distancing protocols,...
You could have the best product in the world. But quality isn’t always everything. In order to stand out from your competitors, you need to find what makes your product (or service) truly unique. And then you need to promote it. With CoGoBuzz, our state-of-the-art...