Who are your customers? It’s not as easy a question to answer as it appears. Your snap judgement might be to say “well, my customers are everyone that purchases goods/services from my business.” Of course, we all know it’s not that simple. Everyone that does bring you...
The entire concept of Valentine’s Day is practically built for restaurants. When February 14th rolls around, it’s all about romance. And what’s more romantic than going out to eat at a fabulous restaurant (specifically yours)? Indeed, according to a report from the...
Organic food is bigger than ever. Restaurant owners, take note. Here's the top organic and sustainable food trends that'll be taking over this year. The 9 Organic and Sustainable Food Trends Taking Over 2018 To recap, here's all 9 trends for 2018. Even More Organic...
Not getting enough social shares on your latest Facebook campaign? Maybe there's an issue. Head over to Forbes to see if one of these 10 reasons is getting in the way of your success. The 10 Reasons Your Content Isn't Getting Social Shares To recap, here's all 10...
Born starting in 1996, Gen Z is only getting older and more relevant. They're the generation after millennials, and it's time for those in the restaurant industry to start paying attention to them. Head over to QSR Magazine to learn why it's time for restaurant's to...
For any business, there are two specific goals that are absolutely essential. The acquisition of new customers. Turning those new customers into repeat customers. Every time I talk about repeat customers, I always reiterate this one fact. Repeat customers spend more...
Eating is fun. We dine out because of the experience. It’s the rush of getting your fully-customized order prepared, right before your eyes, at a small fast casual joint. It’s the excitement that comes from being surrounded by a dozen screens at a sports bar on game...
Looking for your restaurant's next big social media hit? One good way to brainstorm is to look towards other successes for inspiration. At the link below, get inspired with these seven social media campaigns, courtesy of Fast Casual. Foodservice industry's Top 7...
In the past few weeks, we've featured several articles on the biggest food trends for 2018. Today, let's pass on the table, and take a seat at the bar. At the link below, here's a look at five of the top alcohol trends, courtesy of the National Restaurant Association....
During any sales opportunity, both large and small, upselling and cross-selling are two essential methods to produce more revenue. Depending on the customer, sometimes they'll work, and sometimes they won't. If you'd like to learn more about the process of upselling...
No matter how successful your restaurant is, there’s always going to be somewhere you can improve. You might have stronger dinner sales than all of your competitors, but maybe your sales throughout the rest of the day are lagging a bit. There’s no reason you can’t...
We live in a world of constant distraction. There’s more social media, text messages, emails, phone calls, entertainment, games, responsibilities, and more than ever before. It’s so hard to get people’s attention, that sometimes it’s a challenge to even get in touch...
Whether or not your business's audience is primarily made up of baby boomers, they're an essential generation to take into account with your marketing efforts. They're a massive generation, and they're far savvier than many give them credit for. Get started with these...
Preparing your restaurant for 2018's trends goes deeper than just understanding what food is currently popular. The overall aesthetic of how food is prepared, served, and even sourced will make a big splash this year. At the link below, head over to Forbes to get up...
Even in restaurants, technology is one of the greatest sources of innovation and success. We live in a world where digital presence defines your business on an unprecedented level. This covers everything from your website, to social media, and beyond. Technology is...
Word-of-mouth advertising is quite possibly the best advertising you can have. Why? Sadly, it’s because it doesn’t come from you or your company. Word-of-mouth advertising is so trustworthy because it doesn’t come from someone that wants the customer’s money. It’s...
Whether you’re a seasoned social media veteran, or you rarely look at Facebook, there’s a good chance you’ve probably noticed the prevalence of hashtagged words across the Internet. Hashtags first rose to prominence nearly a decade ago, thanks to Twitter. Since then,...
Regardless of what company, business, or industry that you're operating in, good writing skills are an incredibly important factor in legitimizing yourself to your customers and business prospects. The following HubSpot article provides an excellent breakdown of the...